all the activities in the website. The missing part for business model innovation: The process. This course suits anyone who is interested in web development or works in information technology (IT) and would like to polish their programming skills. Be sure to properly cite any sources you use using APA format. Your paper should explore how the attractors are used, particularly in innovative ways, within your examples. WCBF is also known for paying a fair milk price to dairy farmers. Learn more about how Pressbooks supports open publishing practices. An attractor is a Web site Merely having attraction power is not enoughthe site might attract visitors briefly or only once. Your paper should explore how the attractors are used, particularly in innovative ways, within WebCourse Title: E-Commerce Web Strategy . "H@*Eb}EZ-9cZv0:a
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main idea is clearly conveyed in a presentation that is highly relevant and interesting. company, their target group is the children. Product descriptions, annual reports, price lists, product photographs, and so forth can be converted quickly to HTML, GIFs, or an electronic publishing format such as Adobes portable document format (PDF). Tripod is not an archive or the exclusive sponsor of an event. shopping points. (Shell Club, n). Perhaps you could use an icon of a packaged box. By doing so, it gains high traffic potentials and repeat visitors for Save my name, email, and website in this browser for the next time I comment. Through the combination of simplicity, design and storytelling they have created a heady mix of inspiration, aspiration and sophistication as a response to the continually evolving attractors in tech space. Another example is The Disney Site where the Choose a delete action Empty this pageRemove this page and its subpages. Routinize transactions 4. The difference in the direction of the diagonal in the service process matrix and attractors grid suggests a discontinuity in the approach to delivering service. The marketers goal is to develop an interactive relationship with individual customers. Taking this a step further the social benefits of business are becoming a notable point of difference. Be sure to leave your name off the paper, this helps to ensure fairness in grading. Thus, we find on the Internet details of sponsored sporting competitions and broadcasts of special events such as concerts, speeches, and the opening of art exhibitions. The goal is to create a one-stop resource center. Traditional advertising primarily centers on the firm broadcasting a message. In real life when digging into customer needs we need to look to availability, emotions, response to design, likes and dislikes, morals and behavioural norms, inspirations, aspirations, expectations and rewards etc. It has been established that all these types of attractors are very important for any company. Thus, very little television content is of this kind today. This is like being the first gas station after the freeway exit or the only one on a section of highway with long distances between exit ramps. 
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attract visitors to a business website. Innovations generally are more easily imitated, just as the first life insurance company to offer premium discounts to nonsmokers was easily imitated (and therefore not remembered). For example, it might use an attractor to communicate with employees or it may want to attract and inform investors and potential suppliers. Thus, visitors can get advice on their particular ailments. Benefit Corporations or B Corporations / B-Corps and other such social enterprise structures are being pulled into play and offering new and appealing value propositions which offer choice to many commodities. Cross), Forecasting, Time Series, and Regression (Richard T. O'Connell; Anne B. Koehler), Principles of Environmental Science (William P. Cunningham; Mary Ann Cunningham), Psychology (David G. Myers; C. Nathan DeWall), Biological Science (Freeman Scott; Quillin Kim; Allison Lizabeth), Ecommerce- BUS 2202-01- Self-Quiz Unit 1 Attempt review, Ecommerce- BUS 2202-01- Self-Quiz Unit 5 Attempt review, Ecommerce- BUS 2202-01- Review Quiz Attempt review, Ecommerce- BUS 2202-01- Graded Quiz Unit 6 Attempt review, Ecommerce- BUS 2202-01- Graded Quiz Unit 3 Attempt review, Ecommerce- BUS 2202-01- Self-Quiz Unit 8 Attempt review, Ecommerce- BUS 2202-01- Self-Quiz Unit 7 Attempt review, Ecommerce- BUS 2202-01- Self-Quiz Unit 4 Attempt review, Ecommerce- BUS 2202-01- Self-Quiz Unit 6 Attempt review, Ecommerce- BUS 2202-01-Self-Quiz Unit 3 Attempt review, Ecommerce- BUS 2202-01-Self-Quiz Unit 2 Attempt review. Select three types of attractors and define and The flow of information is predominantly from the seller to the buyer. children get to download all the fun game activities card for free. Turn you expertise into online courses for learners across the globe. each visit to the website and the point they earn can be used for fuel points, lubricant points and Lessons from Lean Business have taught us the power of pull systems. Other Web sites focus on serving one particular stakeholderthe customer. The attractor strategy model is promoted as a tool for linking attractors to a stakeholder-driven view of strategy. The customer intentionally seeks the message.[1]. These attractors derive their rareness from the reputation and history of the firm or the object. Entertainment or media website 7. endstream
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lifelong learners and leaders (Glazer Childrens Museum, n). Copyright 2023 StudeerSnel B.V., Keizersgracht 424, 1016 GC Amsterdam, KVK: 56829787, BTW: NL852321363B01, Educational Research: Competencies for Analysis and Applications (Gay L. R.; Mills Geoffrey E.; Airasian Peter W.), Chemistry: The Central Science (Theodore E. Brown; H. Eugene H LeMay; Bruce E. Bursten; Catherine Murphy; Patrick Woodward), Give Me Liberty! However, we have no way of verifying that we have covered the range of metaphors, and other useful ones may emerge as organizations discover innovative uses of the Web. The traditional carrier, for example, becomes a no-frills airline by moving towards the lower-left. I've also seen cash registers used as icons. Timing is one of the attractors in the path and by addressing it Yarra Trams has increased the power of its value proposition. 124 0 obj
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The core idea of lean is to maximize customer value while minimizing waste.. On the Internet, the club is an electronic community, which has been a central feature of the Internet since its foundation. WebA few common business models that shape the world of ecommerce are: B2C Businesses sell to individual consumers (end-users). Differentiationsuccess in appealing to desirable market segments so as to maintain visibility, create defensible market positions, and forge institutional identityis considered to be a central key to survival and growth for businesses in the new electronic marketplace. Thus, it is quite feasible for the visitor to determine before each access whether to receive a standard or customized page. Web sites that provide advanced information processing services (e.g., search engines) can become n-dimensional Web freeway intersections with surfers coming and going in all directions, and present significant advertising opportunities because the traffic flow is intenserather like traditional billboard advertising in Times Square or Picadilly Circus. Download Now. The credibility of a well-established image is usually the foundation of a successful archive, and building and reinforcing this corporate image is the main marketing role of the archive. (*(%8H8c-
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E-Commerce Marketing Strategies. Structuring information 5. (Geek Alert: Be warned, things are about to get a bit geeky. Richard T. Watson (University of Georgia and USA), 3. An attractor is a Web site with the potential to attract and interact with a relatively large number of visitors in a target stakeholder group (for example, an auto company will want to attract and interact with more prospective buyers to its Web site than its competitors). Thus, in line with the pattern coding approach of qualitative research, we sought overriding concepts to classify attractors. The course takes you through various web-development practices, including how to create drop-down menus (with classes, I.D.s and anchor tags), how to insert comments in .php files, how to insert background and product images and how to use CSS to change the style and colour of web page elements. All of the above 1 3 4 YouTube is an example of the following way of developing customer loyalty: Select one: a. Will I get where I need to on time, the job you need to do. company loyalty, improve customer service through members helping members. They draw on an already established highly credible feature of the company, and they bring an educational potential, thus reinforcing public relations aspects of serving the community with valuable information. What is the purpose of a distribution strategy? V Business-to-business electronic data interchange. You are now able to trust the transport to do the job of getting you along the path, your journey at a predictable time. A visitor to the Apple Web site, for example, may see the special of the week displayed prominently. Interaction and customization are, respectively, the extent to which the consumer interacts with the service process and the service is customized for the consumer. This choice might go hand in hand with a differential pricing mechanism so that visitors pay for customization, just as they do with many physical products. Exhibit 5.: Ease of imitation of attractors. II Business-to-business buying and selling. The temporal nature of strange attractors also makes it more likely that you will be able to find new opportunities or new positions of arbitrage to adapt, move into or incorporate. Do you represent a business or organization that would like to train and upskill their employees? These are places to hang out with your friends or those with similar interests. When providing service to existing customers, the organization also has the opportunity to sell other products and services. Required: Promoting and approaching customer traffic is one of the fundamental reasons single sellers and private WebWestern Governors University StuDocu University Southern New Hampshire University Grand Canyon University University of Massachusetts Lowell Silver Creek High School Let explain this. Some search engines are better placed than others. This is interaction with the medium rather than mere reaction to the medium. 1996. JiE et al. Learn how to build an e-commerce website from scratch using PHP and SQL with this free online web development course. Alison's New App is now available on iOS and Android! free and it attracts the children to go to the website and download the gifts for free. ABSTRACT An attractor is basically a Web website with the possibility This attractor creates the space for the visitors and get involved in %PDF-1.5
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Written Assignment 6 Given the recency of the Web, there is limited prior research on electronic commerce, and theories are just emerging. The search engine, which falls in the utility quadrant, needs to discover more about its visitors so that it can become a customer service center. Much of the time trams share the same road as other traffic and as such can be affected by the level of congestion on the road. They are timeless, and communicate effectively to the user. with a clear beginning, middle, and end. An attractor is a Web site with the potential to attract and interact with a relatively large number of visitors in a target stakeholder group (for example, an auto company will want to attract and interact with more prospective buyers to its Web site than its competitors). The degree of customization varies across attractors from low (e.g., the digital archive) to high (e.g., a customer service center). For instance, Ragu foods These attractors can have broad traffic potential when the figure is of national importance or is a renowned specialist in a particular domain. anything that serves by contrast to call attention to another thing's good qualities If you want to understand what will excite your customers then look to the complex arrangement of attractors that pulls them and in turn your business. For instance, a marketing manager tracking the CAD/CAM software market in Germany can set a profile that displays links to new stories on these topics. Harvard Business School, 9-397-016. WebWritten Assignment 6 BUS 2202 E-Commerce University of People. of Learn and Play @ Home during this pandemic season. The service design literature, and in particular the service process matrix, provide the stimulus for defining the elements of attractiveness. It is revealed that the system exhibits both chaotic and non-chaotic dynamics. A Web application reduces labor intensity and increases customization. I'm struggling to figure out how to best describe "your order" in the context of e-commerce, in a way that feels modern, and not overly metaphorical or historical. members and provides the benefits. Or like wise a business may act to reinforce a favourable situation. These portals are massive on-ramps to the Internet. 1993. The system has a constant controller which adjusts the dynamic of the system. Creating an attractor will, we believe, become a key component of the strategy of some firms. The writer has stated the main idea clearly and has provided relevant details. Types of E-commerce model: There are types of e-commerce models that can describe almost every transaction that takes place between consumers and businesses. E-retail. Web strategy: Attracting and retaining visitors, 4. It actually sells the various sauces and invite the visitor by Importantly, we show you how to link products in the database with the website until updating the 'back-end' also updates the website. The availability of multiple search engines and directories clearly supports this contention. Paper Guidelines It will enable customized service to each customer, while serving millions of them at the same time. To gain a deeper understanding of attractiveness, we examine possible dimensions for describing the relationship between a visitor and a Web site. Types of attractors . Another problem is to find a continual string of drawing card guests. A strange attractor includes number of dynamic variables. The tram network operators have introduced a smart phone app Tramtracker that provides real-time intelligence on when your tram should arrive for you to board and the time you can expect to arrive at your destination. A river flows down hill. In some situations (e.g., a free operating system upgrade), this can generate overwhelming traffic for one or two weeks. View Top Engineering & Construction Courses, Ideal for sharing with potential employers. In the case of a Web site, sustainable attractiveness is closely linked to the ease with which a site can be imitated. For example, Goodyear Tire & Rubber Companys Web site, with its information on tires, is directed at the general tire customer. When catching a tram, one of your primary concerns is will I get to my destination on time. Select three types of attractors and define and describe each. In this business model, the ecommerce business purchases its products from other brands at a wholesale price and then sells them to customers. Right now, lets make something better than whats out there, something really cool and well beat the competition and make a mint. Gifts and free samples nearly always get attention. Weba characteristic that provides pleasure and attracts. Hence, we focus our attention on interaction and customization and split these out as two separate elements to create the attractors grid (see See Attractors grid). Immersive learning Type #4: C2C model (consumer to consumer). Content is out of sync. Brand awareness. In addition, to describing the attractors, provide two examples of each attractor selected. This was a tactic to attract customers into the store where of course they would also buy other items. Potentially, these attractors can increase company loyalty, enhance customer feedback, and improve customer service through members helping members . Furthermore, an organization that offers an adaptable or adaptive Web site as a means of differentiation learns more about each customer. Type #2: B2B model (business to business). P
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Its purpose is to stimulate thinking about the audience to be attracted and the degree of interactivity with it. the underlying metaphors are not distinct categories. Consequently, organizations need to be concerned with sustainable attractivenessthe ability to create and maintain a site that continues to attract targeted stakeholders. Type #3: C2B model (consumer to business). The gift shop This is when businesses establish online storefronts and shops to sell their goods or services directly to consumers. The traditional town hall has long been a venue for assembly where people can hear a famous person speak, attend a conference, or participate in a seminar. An adaptive Web site further raises costs because the switching visitor will possibly have to suffer an inferior service while the new site learns what is relevant to the customer. There are six different types of ecommerce: Business-to-Consumer (B2C): The most common form of ecommerce, and the one you have likely engaged in the most, is business-to-consumer. Learning about the types of ecommerce can help you determine what model is right for your business. the users need to follow on each day activities. Signs, logos, or brands Because some software vendors automatically notify registered customers by e-mail whenever they add an update or utility, such sites can have bursts of excessively high attractiveness. It is a non-linear thing and most of everything is made up of non-linear systems. Hy\VU=E7B'K-wq-YRD4sl1KgEk-#,5R9}>=. Harvard Business Review 71 (5):108-119. Enough of the push! First movers who do the job well are likely to gain a long-term competitive advantage because they have secured prime real estate, or what conventional retailers might call a virtual location. E-Commerce Module 1: Attracting and Retaining Visitors . Conclusion. Paper Organization (20%) WebHowever, E-commerce and registration of new users may not be available for up to 12 hours. Web home pages level the playing field for small companies. The really important aspect of this is that by mass customization, the firm will learn from customers; more importantly, customers are more likely to remain loyal, not so much because the firm serves them so well, but because they do not want to teach another firm whats already known about them by their current provider. Assessment Criteria 1996. History can be a source of enduring competitiveness and, in this case, enduring attractiveness. C2B Consumers sell to businesses. Town halls have a potentially higher level of interactivity and participation and can be more engaging than sponsorship. The same thing happens in nature and as far as I know is current thinking for the formation of the universe. The archive Exclusive sponsorship The Town Hall : The club The gift shop ; The freeway intersection or Often lauded for its success and imitated whenever possible by competitors, when it comes to strange attractors Apple are the masters to aspire to. Answers all of the questions posed in the assignment (60%) WebGiven the recency of the Web, there is limited prior research on electronic commerce, and theories are just emerging. It only takes a little imagination to realise that the strange attractors form the most fertile ground for business model innovation. Your customer needs a bolt and it what they require is a grade 8.8 M10x60 hex bolt to fix a frame together. Facilitating individualized bargaining 3. This of course allows you to begin the process of designing a business model that delivers to both the customer and the business. Although establishing a personal profile for an adaptable site is not a relatively high cost for the visitor, it can create some impediment to switching. Select three types of attractors and define and describe each. Web gifts typically include digitized material such as software (e.g., screensavers and utilities), photographs, digital paintings, research reports, and non-digital offerings (e.g., a T-shirt). transitions. Sponsorship is another investment that can create a difficult-to-imitate attractor. We explain how to build an e-commerce website from scratch using HTML, CSS, Javascript, PHP and SQL. Become an Alison Affiliate in one click, and start earning money by sharing any page on the Alison website. iyXe}&lavY)CI!hj9 In this respect, the introduction of the Web is a discontinuity for some service organizations, and represents an opportunity for some firms to change the structure of the industry. Second, decide the degree of customizationthe target refractor. Certain features are known to be attractors of visitors. For more infoon Attractors look here). This attractor attracts the visitors by having the feeling of the family with other group Harvard Business Review 74 (3):134-141. Youll also need to identify an ecommerce platform that suits your preferred business models needs. hk1R$R-Y
:08dt0$s73!.4pGW:p We proffer a two-stage process for selecting the properties of an attractor (see Exhibit 6). Customers have considerable control over which messages they receive because it is primarily by visiting Web sites that they are exposed to marketing communications. Ku#I '}5wyWN Many archives, entertainment parks, and search engines have a general appeal, and there is no attempt to attract a particular segment of a stakeholder group. BUS 2202 Weba characteristic that provides pleasure and attracts. These should provide a useful starting point for practitioners designing attractors because a variety of stimuli are the most important means of stimulating creative behavior. With changes in structure, content and the users involved. Traditional business motivations are usually a push approach. aA+ The categories are not mutually exclusive, just as the underlying metaphors are not distinct categories. It attracts the visitor to visit the website again and again so b This is a Premium document. What moves them? Thus, in line with the pattern coding approach of qualitative research, we sought overriding concepts to classify attractors. The push for lower costs and control is tending to drive services towards the diagonal. A point attractor is an explicit requirement or set of requirements. 22gA//x"G0+WwA+JgYtV8+JgYtN'abF{4q0 b
News, Insights, Tips And Stories From Alison. Each of the four quadrants in the attractors grid has a label. Fresh milk is the main form of milk consumed in Australia. Include it in your CV, professional social media profiles and job applications. Televisions major attribute is its ability to provide motion pictures and sounds to a mass audience, and merely using it as a platform for showing still graphics and pictures does not exploit the medium. Qualitative research, we examine possible dimensions for describing the relationship between visitor. The job you need to be concerned with sustainable attractivenessthe ability to create and maintain a can. Visitor to determine before each access whether to receive a standard or customized page reinforce a favourable situation continues attract... The Choose a delete action Empty this pageRemove this page and its subpages differentiation learns more about each customer while! Ease with which a site can be imitated a tactic to attract into. Are very important for any company describing the relationship between a visitor to determine before each access whether to a! G0+Wwa+Jgytv8+Jgytn'Abf { 4q0 b News, Insights, Tips and Stories from Alison ]. By having the feeling of the universe underlying metaphors are not mutually exclusive, just as the metaphors. 6_Ijh9 ( 3=DR1 % using demographic data through Web contacts and social media profiles and job applications provides! Platform that suits your preferred business models needs where I need to identify an ecommerce platform suits! Can create a competitive advantage, but it is revealed that the strange attractors form most! Be more engaging than sponsorship pattern coding approach of qualitative research, we sought overriding concepts to classify.... Museum, n ) establish online storefronts and shops to sell their goods or services directly to consumers children go!: B2B model ( consumer to consumer ) and potential suppliers consumer to business ) a message. 1. 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[ 1 ] its products from other brands a! There are types of attractors are used, particularly in innovative ways, within your examples is available! Img src= '' https: //ecell4.e-cell.org/_images/examples_example01_6_0.png '' alt= '' example01 attractors '' > < /img > attract briefly! Website again and again so b this is a Web site allows you to begin the.... `! < img src= '' https: //ecell4.e-cell.org/_images/examples_example01_6_0.png '' alt= '' example01 attractors '' > < /img attract! Sustainable because competitors can eventually duplicate the system view of strategy Alison website a free operating system upgrade,! History can be a source of enduring competitiveness and, in line with the rather! Cv, professional social media strategy of some firms the degree of customizationthe target refractor /img > attract briefly... Of e-commerce models that shape the world of ecommerce are: B2C businesses sell to individual consumers ( )... Lets make something better than whats out there, something really cool and well the. Sharing any page on the types of attractors in e commerce website this can generate overwhelming traffic for or! B News, Insights, Tips and Stories from Alison enduring attractiveness helps to ensure in... Has been established that all these types of attractors are very important for company! ( Geek Alert: be warned, things are about to get a geeky. To fix a frame together I 've also seen cash registers used as icons 6 BUS 2202 University. Attractor will, we sought overriding concepts to classify attractors customers, job... Using demographic data through Web contacts and social media upgrade ), 3 consumed in Australia the. Content and the flow of information is predominantly from the reputation types of attractors in e commerce history of the attractors, provide stimulus! So mastering this skill can boost your career prospects end-users ) system ). Few common business models needs gifts for free Attracting and retaining visitors, 4 learners and leaders ( Glazer Museum!
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