ESPN was the top-rated cable network, averaging 3.37 million viewers in prime time. The perception of the right-wing existed about CBS way before she began at CBS, says Tyndall. In recent times, the age-long American tradition of 1 cable news program. Look, when CNN began talking about Fusion data, they did so because the Nielsen metric that combined television viewership and Web readership made them look better. Thats the hope among network insiders, as ratings for ODonnells evening newscast among viewers ages 25 to 54 plunged more than 16% during the fourth quarter a dismal drop that nevertheless showed an improvement over her bumpy start when she took over this summer. The evening newscasts are not going to be changing the start time, so the audience is bound to decrease simply due to not being around to watch them. Fox News Digital finished January as the No. That slide was just the beginning of what appeared to be the bottom falling out of the CBS flagship. World News Tonight: This is evening news broadcasted by ABC, it is receiving the highest ratings out of all evening news, it is also regarded as the most-watched evening news, it has about 12 million viewers. Does Fox News still use the Fair & Balanced and We report. Emmy-winning journalist Norah O'Donnell -- who most recently served as a co-host of CBS This Morning and a 60 Minutes correspondent -- brings eight years of experience with CBS News to the anchor chair, offering a weeknight survey of major news stories. CBS was the most popular network in primetime last week, averaging 5.5 million viewers. Shipping 17. ", Director of Washington Programs at USC Annenberg Center on Communication Leadership & Policy. CBS Evening News with Norah O'Donnell, 02/15/23. These types of interviews and moments are not easy to plan. The enormous success of CBS in prime time actually ends up working to the detriment of the Evening News. The pandemic has changed the way everyone works. For a business that requires an extreme amount of collaboration, idea-sharing and discussion, it's tough to work remotely, but we're finding a way to do it. This material may not be published, broadcast, rewritten, How does CBS go about solving these problems? Returns 17. The MRC is a research and education organization operating under Section 501(c)(3) of the Internal Revenue Code, and contributions to the MRC are tax-deductible. Namely, 24-hour cable news networks and the Internet. A point made by Tyndall was that in many of the bigger markets, the CBS news outlet is particularly weak. In the 25-54 demo last week, World News Tonight averaged 1.7 milion, compared to 2.09 million a year earlier; NBC Nightly News posted 1.35 million vs. 1.93 million, and CBS Evening News had 939,000 versus 1.19 million. For now, surging infection rates in several states suggest that viewership patterns for the nightly news will continue to develop in new ways. It has since hovered in the 5.8 million range. Phone calls, emails, and Zoom meetings replaced in-person interviews. "CBS Evening News with Norah ODonnell fell from the comparable week last year, both in total viewers and among adults 25-54," TVNewser reported. To adjust to the limitations of the pandemic, remote production became standard for the CBS Evening News. Once you're in the middle of a pandemic, then entertainment is a little less important. Its winning streak was rarely interrupted until toward the 1980s. (Interestingly, in New York, theres the opposite effect: WNBCs low ratings has brought Brian Williams Nightly News to 3rd in the Big Apple.). In May, the New York Post reported that CBS This Morning co-host Gayle King had more than doubled her salary, agreeing to a new contract with CBS that would pay her $11 million a year and keep King in her role amid a major talent shuffle that would see the departures of her two co-hosts, Norah O'Donnell (who became anchor of the struggling CBS Evening News, replacing Jeff Glor) and John Dickerson (who joined the network's long-running Sunday night magazine show, 60 Minutes). The broadcast's total viewers between mid-March and mid-June climbed an average of more than a million from last year. Amid civil unrest and a global health pandemic, millions of new viewers have made broadcast news a nightly ritual. A couple examples: KCBS-TV in LA and WBBM-TV in Chicago are floundering in the ratings, and hurt CBS immensely in those markets. Couric may never turn the viewers she gets during her sporadic Webcasts, or the YouTube traffic, or her Twitter followers into regular viewers of the Evening News, but shouldnt she get some credit for that extra reach? 1 in all of television. The "CBS Evening News" is drawing just under 8 million viewers, which is a 21% increase from a year ago. On one morning a few months before the sexual harassment scandal broke involving Rose, CBS This Morning drew a total audience of 3.83 million viewersclosing the gap between CBS and NBC's Today to just 147,000 peoplethe closest the two shows had been in decades. Be sure to check back each week to see the updated standings below, and don't miss all of CBS Sports' XFL coverage.We've got a detailed XFL 2023 viewer's guide, Power Rankings, the full 2023 . Just hours after announcing major changes that removed Glor from the top evening news job in 2019 . CBS Mornings represents CBSs latest attempt to get a morning newscast to work. Thats still third place, but better than the nightly average of 5.5 million viewers in the fourth quarter overall, according to Nielsen. However, since the pandemic started and various states instituted lockdown, Opinions expressed by Forbes Contributors are their own. This was not the case before the pandemic. Nightly News: This is broadcasted by NBC, it is the second-highest evening news . According to the Wrap's new Q Score survey, CBS' Scott Pelley is the most-liked news anchor, while Chris Matthews falls in last place as the least-liked newscaster. The broadcast posted audience losses from the comparable week in 2018, and was down slightly from the prior week.. What does that mean? The craving for information has drastically increased and That was more than Glor had lost year-over-year from 2017. This is the highest since the beginning of this century. MixDex is supported by paid and affiliate links. Tyndall said that with a new show, it can take as long as 18 months to solidify an audience. Theyve rediscovered us, and I think they will continue to watch.. And yes, it could be all talk and Nielsen Fusion may never catch on. It was also the first time since ODonnell took the helm, that the show didnt lose double digitsin the 25-54 bracket, also only down eight percent year-over-year for the total viewership. The CBS average age is highest of the three networks. But, for the, The "CBS Evening News with Norah ODonnell" airs every weeknight on CBS across all U.S. time zones and streams on. Things are not at all well on CBS Evening News, the flagship evening program for the third-place broadcast network. Kings show, also in third place behind ABCs Good Morning America and NBCs Today, has suffered smaller declines than its rivals in the 25-to-54 age bracket, dropping 7.3%, versus 11.7% and 8.9% at Today and Good Morning America, respectively. percent more viewership respectively. CBS ABCs World News Tonight with David Muir, came in first place during the fourth quarter, slipping 0.6% as it attracted 8.6 million viewers, while NBCs Nightly News with Lester Holt saw total viewers dip 5.6%, to 7.9 million, although it led the 25-to-54 group, with 1.7 million. The show averaged 7.27 million viewers in . For ODonnells first week (the week of July 15), TVNewser found that [t]he ratings results for launch week of the CBS Evening News with Norah ODonnell were mixed. When most people think of hepatitis, they think of Hepatitis Cthe virus that can lead to liver cancer. Palin is the modelTo get three or four viral online hits a year which showcase Courics special skills, get a buzz about her, get people emailing clips around their social networks, thats going to be the marketing device: to get people re-sampling the CBS Evening News.. Viewership for World News Tonight with David Muir, NBC Nightly News with Lester Holt and CBS Evening News with Norah ODonnell was down for the week of March 8 compared to the same period a year earlier, according to Nielsen. All rights reserved. The following week, Anthony Mason and Tony Dokoupil joined Gayle King as co-hosts. But is it so crazy? For the week, World News Tonight has 8.86 million viewers, NBC Nightly News had 7.29 million and CBS Evening News had 5.34 million. King's contract negotiations came after being named one of TIME's 100 Most Influential People, and after a series of high profile interviews, including King's tough questioning of Virginia Governor Ralph Northam amid a scandal involving a yearbook photo that appeared to show Northam in blackface, and King's one-on-one interview with R. Kelly, the musician facing sexual abuse chargesan interview that featured bizarre behavior by Kelly, and which went viral online. Ratings taken for month of November. Wil these ratings Despite that loss, she still managed to have 5,119,000 viewers tune in (Glor had 5,665,000). A year after the start of the Covid-19 shutdowns, network evening news viewership fell to levels resembling pre-pandemic habits. 2023 Deadline Hollywood, LLC. Do TV stations plan ahead for celebrity deaths? CBS News ranks 201st among News Other sites. Last week, all of the networks marked the one-year anniversary of the Covid-19 shutdowns, which led to mass closures, a cratering economy and widespread stay-at-home orders. Fox News averaged 1.4 million viewers from Jan. 16-22, marking the only basic cable channel to crack the one-million viewers during a week that saw MSNBC and CNN struggle. CBSs move of hiring Burleson seemed somewhat reminiscent of ABC adding former NFLer Michael Strahan to Good Morning America, but Strahan had a solid following outside of sports already from his role as co-host of Like with Kelly and Michael.. Email us. People have discovered that at 6:30 p.m., they can turn to a trusted sourceand as a result have discovered [CBS] Norah O'Donnell. rated as one of the top programs shown weekly. The audience age of evening newscasts is on the rise (now over 60 years old), and the number of people watching the evening newscasts is on the decline. -----------------------------------------------------------------------. All Rights Reserved. CBS News scored four #1 programs for the 2020-2021 broadcast television season, according to Nielsen most current ratings through Sunday, May 23, 2021. under Section 501(c)(3) of the Internal Revenue Code, and contributions to the MRC are And for the first week of August, he clocked in at 5,450,000, while she reeled in 4,860,000. Those are declines of 11%, 14% and 12% respectively. While local news affiliates lose viewers across the board, it doesnt detract from the fact they are tremendously important as a lead-in to the evening newscasts. 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