Launched on 14 February 2021, Boom Radio broadcasts nationally on the Sound Digital DAB multiplex and is also available online. Oct 2 Just had to play 'Carpet Crawlers' on this morning's show @BoomRadioUK I was in the nice position of buying and testing a lot of equipment.. Although critics have called the output 'unchallenging' and 'like getting into a warm bath', Boomers are tuning in in droves, with up to 40,000 listeners online each week and more than 100,000 on DAB far exceeding projections and rising steadily. As Boom continues to sweep up older listeners, its major challenge will be convincing the advertising agencies of Soho that there is money to be made from boomers. Founder, Boom Radio Greater Nottingham 4K followers 500+ connections Join to view profile Also broadcast consultant and trainer, David Lloyd. Boom Radio archive - Podcasts - listen again In the archive of Boom Radio, You can search more than 6 previous programmes, and You can listen again to the broadcast of Boom Radio. Johnnie Walker and Roger Day, who earned their stripes as DJs on Radio Caroline in the 1960s, led the line-up of presenters. 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David Lloyd Expand search. A distinctive music selection from the discerning Nicky Horne. 00:59 GMT 23 Apr 2021. We wanted it to be as simple as Googling or email. While the equipment package sent out to the presenters included a piece of acoustic foam to prevent bounce, Howard knew the mics would be used in vastly different environments. In 1995, he moved into media regulation on being appointed Head of Programming and Advertising at the Radio Authority, then the industry regulator for commercial radio. All the presenters are radio veterans and include Graham Dene (Capital Radios breakfast host in the 80s), David Hamilton (BBC Radios 1 and 2), Jane Markham (Classic FM), Nicky Horne (Capital), Roger Twiggy Day (Radio Caroline), Anna Raeburn (Capitals agony aunt) and David Lloyd himself. The approach is unashamedly cheesy and nostalgic, as Boom tries to tap into its listeners emotional response to old favourites. Boom's launch against the backdrop of the COVID-19 pandemic influenced its decision to operate without a central studio, and it is believed to be the first national UK station without such a facility. The tabloid press love a David and Goliath story so we benefitted from a lot of PR, says David. But things have started looking up. On this Wikipedia the language links are at the top of the page across from the article title. And after a busy career in commercial radio, radio station manager and broadcaster David Lloyd thought he might be one of them. Even at 82, he's still beavering away. www.davidlloydradio.com/rad. At Trent, Lloyd presented the weekday afternoon show, and later, the mid-morning show, after Dale Winton left the station. Though sadly not for Dene. Just prior to launch, Boom Radio co-founder David Lloyd talked to Yvette Dore from Digital Radio UK about how the station was created.https://www.boomradiouk. We play mostly 60s and 70s music, with a little from the 50s, plus some more recent material that we think listeners will like, and the feedback is extraordinary. A live two-minute news bulletin from IRN is broadcast on the hour, followed by a national weather forecast from Radio News Hub. As a West Bridgford lad, being back on air - on national radio - in my home city means a lot to me, he said. My day job involves putting together various programmes for BoomRadio. he chirps. As a start, Howard and Lloyd looked into suitable playout systems and what equipment the presenters would need at home. The station is using Zetta2Go, the remote, browser-based version of RCS automation system, for presenters to build programmes with the GSelector music scheduler. Co-founder David Lloyd said: "We set out to deliver something special with Boom Radio that resonates with boomers. On air the station is targeting the 60+ audience, which founders Phil Riley - a radio executive (Chrysalis Radio and Orion Media) - and David Lloyd, who has worked variously as a presenter, programme controller and managing director, saw as abandoned by most stations but which still wanted to hear not only the music they grew up with but also contemporary artists. But would their potential audience find them? Not a bit of it. One presenter is doing half an hour in advance, while others are recording a day before.. Boom is not seeking outside funding, nor does it expect to look for studio space. But early-days output is often a little uneven, and Boom Radio has some heavyweight expertise behind it, not least in the shape of industry veterans Phil Riley, who launched the listener-magnet Heart FM and relaunched LBC, and David Lloyd, who has done his time at several radio stations and the UK Radio Authority, now part of Ofcom. No problem as far as I'm concerned, more an example of how some songs are just incredibly popular no matter your views on a station's music policy. But station shareholders were so impressed by the first fortnights audience figures, they paid for licences to take Boom national last week (March 12), on DAB. Now, more than half of its listeners are online, tuning in via smart speakers and mobile phones. Alongside his management role at Galaxy, Lloyd was heard on another East Midlands regional station Saga 106.6 FM (now Smooth East Midlands) in February 2003, presenting a Sunday morning request show. David Lloyd Suche erweitern. The oldest person to do a daily show.'. In a broader context, covertly pitting the generations against one another has become a disquieting feature of our collective psyches problems. 'This is the music we've been craving.' Hear 'Your Song' - and remember some 'Hamilton's Hotshots'. . Eighteen months after our first broadcast, we are doing far better than I ever imagined. She probably likes nme radio..no way would boom be for her. History. Founder, Boom Radio 3 w Deze bijdrage melden . USB microphones have proved immensely popular for podcasting, YouTube videos and gaming; they have shifted into mainstream broadcasting as home working became the norm. Originally Boom was broadcasting online and via DAB in London, Manchester and Glasgow. We do everything ourselves to make the shows happen, so some of us have had to familiarise ourselves with a lot of new technology, says David. It would be unfair, of course, to project all this on to a pleasant enough radio station which, as I type, is belting out Barbra Streisand. Boom is also bucking industry norms by operating remotely, with presenters broadcasting from their homes. Late nights with the legendary Diana Luke - featuring 'The Luke of Love'. If you love music, you dont stop listening to it; you dont freeze it in time and, as much as you cherish and replay the songs of your youth indeed, your Big Youth you make room for the new. Now we have more money than weve ever had before and were better at our jobs than weve ever been before. . The pirate special was the crowning glory in a whirlwind two years for Boom. . Voice tracking is an established practice in radio, allowing presenters to record links in advance of broadcast. David Elms, Booms chairman, says: You have to believe that just as Boom has highlighted the opportunity to have a specific radio station for the baby boomers, the advertisers will see the opportunity., Cridland echoes the hopeful sentiment. How did you end up in the culture wars? Background Check Background Check Sponsored by Truthfinder Paid Service Search for criminal & traffic records, bankruptcies, assets, associates & more Public Records Cruz Exposes Zelensky's 'Theater' During Biden Visit . What a legend. [2] On 14 January Travel Weekly reported that Silver Travel Advisor, a mature travel information hub, had signed an exclusive deal to provide travel content for Boom Radio. He believes Boom is in the right place at the right time. A gap in the market that nobody else seemed eager to fill. After all, this is the generation who experienced the explosion of rock music. Who are these boomers? Co-founder Boom Radio, Chair Notts TV Show all results. David Lloyd Music and nonsense for your morning - featuring another Top 5 at 11 from a bygone year. Some of the major vendors had to rush to get remote kit working when Covid changed everything, Howard says. Nostalgia is big business; but so too is the creation of identity silos, in which those who feel or, indeed, might be encouraged to feel that their needs are not catered to will be welcomed and made to feel at home. Skip to main content All . 'It never has been. Founder, Boom Radio 3w Report this post . Perhaps the real miracle is that, somehow, they're still going. Graham Dene is using the NT-USB because he wants to adjust the volume depending on what he is doing. Starting as a DAB offering in London, the station soon expanded nationwide. We obviously all sound like we are having a good time too, because now we are being approached by people in the industry who want to be part of the fun. But Diana Luke, a mother of four and grandmother of nine who hosts BOOM's 10pm to midnight slot with her fantastically gravelly late-night voice experienced the flip side of the coin. I dont think theres another radio station thats ever attempted to do what were doing, which is launch a mainstream brand to try and attract a large audience on our own without anybodys help or backing, says Riley. Six leading international bodies own IBC, representing both exhibitors and visitors. On a quiet Sunday in August, for the first time in more than half a century, pirate radio filled Britains airwaves. Neglected. Crosby died after a long illness and is survived by his wife, Jan Dance, their son, and several children from other relationships. 'I want to croak at the microphone,' he says firmly, adding: 'Though hopefully not this week.'. All our presenters broadcast from home their attic, garden shed, or a spare bedroom. . Radio executives Phil Riley and David Lloyd are launching a new radio station aimed at the 55+ market in the UK. Anonymous Official Benjamin Fulford Black Conservative Patriot Brian Hyland cobra CURRENT INTEL DAHBOO77 David Icke David Seaman David Zublick Channel DESTROYING THE ILLUSION Digital Perspectives DISCLOSURE Donald J Trump dutchsinse ExtraVOD FADE TO BLACK Radio Finance . Helmed by veterans and ex-pirates, listeners abandoned by the BBC are turning to Boom. Nr du klickar p den visas en lista med skalternativ som byter skinmatningar s att de matchar det aktuella valet. As part of this deal, it was announced that a weekly Silver Travel Show would air on Sunday evenings, as well as a monthly podcast presented by Jennie Carr, Silver Travel Advisor's creative director. At 59, Lloyd is the youngest member of the Boom Radio team, the average age being about 67. BOOM! Unheard. Another sign that the more mature radio listener is not one to be overlooked. he says. Now co-founder David Lloyd has revealed the station - which has around ten investors, including the former chief executive of Chrysalis Radio Phil Riley - will hit its three-year. 2022 Hearst UK is the trading name of the National Magazine Company Ltd, 30 Panton Street, Leicester Square, London, SW1Y 4AJ. So the name Boom perfectly summarises what our brand is about.. Much as I love Boom and have enjoyed the listeners chart, I'm missing my 80's fix of Pet Shop Boys, Human League, Depeche Mode, Yazoo and Eurhythmics etc. Vivendi and Mediaset: the end of hostilities? For Riley, however, the focus is on tapping into nostalgia and bringing alive the spirit of the pirates. Founder, Boom Radio 3 . Initially he and Phil thought they would launch a Boom Radio trial on DAB in the London area, but they quickly moved to national DAB coverage owing to the huge immediate response. Monthly revenues have grown from roughly 60,000 earlier this year to 120,000 in October. Just good fun - kicking off with half an hour of '60s at 6'. Two couples in a Nottinghamshire village have become 35,000 richer. We talked to software people and it became clear that the best option was to let someone run that for us as a service, because it would cost less than employing people to do it in-house, Howard says. [24][25] RAJAR figures for the first quarter of 2022 indicated Boom Radio had increased its audience by 20%, with an average weekly listenership of 290,000. [21] City A.M. describes Boom Radio's music output as including groups and artists such as The Beatles, Tom Jones and ABBA "as well as favourites from contemporary artists" such as Adele and George Ezra. Phil Riley asked me how would we set it up technically and I suggested not having an office or studios, Howard comments. Four more, including David, are veterans of Nottinghams first commercial radio station Radio Trent. The starting point for any radio personality is the voice, making the choice of microphone crucial. The idea is that everything is launched with one click and theres the radio station in front of you. We are the friend who is always in the room and its a huge privilege to be in that position.. And it is not alone in understanding that, as platforms and technologies converge, audiences themselves are ripe for atomisation. Their comments have just blown everything we expected out of the water and I think we are all overwhelmed by the number of listeners who talk about the difference we have made to their lives. Fontaines DC and Fiona Apple, comes the answer. It is also available nationally through internet radio (TuneIn), as well as the RadioPlayer streaming app and smartspeakers (Alexa and Google Nest). Were still busy living!. After their relationship ends he meets Jason, a photographer who came out after divorcing his wife. And you can hear us online in high quality on your phone, laptop, PC or tablet. Instead, they were beamed into British homes from the bedrooms, basements and sheds of the presenters on Boom Radio, a fledgling station catering for the over-60s. 'Just dreadful. NEW! ', Diana Luke, 67, a former BBC regular, had also felt the pressure. Most started broadcasting half a century ago when DJs were heart- throbs, Radio 1 had 20 million listeners and fan mail and ladies' undies arrived by the sackload. A different kind of breakfast show - featuring 'first record you bought', the daily soundtrack song, The End Game and School Call. David Lloyd's blogpost on the idea he had for Boom radio and how it got on the air. Listeners can also listen online in high quality via their phone, laptop, PC or tablet. The delicious irony of these charts whether they are the Boom one which everyone on here has decided is 100% genuine or other stations (which, it has been claimed on here are made up or fixed) is that Bo Rhap always appears at the very top end. [1] Following the station's sale, he returned briefly to a spell of presentation duties at BBC Radio Nottingham.[2]. They rack up hundreds of years of radio . Riley's background in radio includes his role as Chief Executive of Chrysalis Radio, where he . A different kind of breakfast show - featuring 'first record you bought', the daily soundtrack song, The End Game and School Call. Empleos Personas Learning . Following research, Boom Radio chose RCS Sound Software to host its content. In its push for younger audiences, Radio 2 has been sliding down the age scale. She was very clever.'. David Lloyd Expandir pesquisa. It wins listeners over with its 10,000 song playlist and pirate radio feel! Conversations | davidlloydradio Radio Moments - Conversations Podcast Radio's finest. Boom! Boom Radio has taken the idea further to become what is believed to be the first national UK radio station without a central studios building. Founder, Boom Radio 3 Wochen . 'We can all do far more than people think we can,' says Dene. 12:00pm David Hamilton Enjoy your afternoon with David Hamilton's music show. Radio and TV exec and consultant. Or by navigating to the user icon in the top right. . Maybe. The Film and TV Charitys Looking Glass 22 survey has reported a small but significant shift in the industrys mental health and wellbeing. Been listening to Dave Brown and not so long ago he played the late Nanci Griffith song "A lone state of mind" and after the song finished he paid Nanci a lovely tribute which I very much. The shows included a countdown of the first chart from November 1952 presented by Peters.[35]. On your smart speaker, it's 'Alexa - Play Boom Radio' or 'Hey Google - Talk to Boom Radio'. The connection is over WiFi or IP and before going on air we tested things like broadband speed and how far the computer was from the router., Boom Radio: All the presenters are radio veterans. David Lloyd second right with other Radio Trent presenters in the 1980s. It went on air on Valentine's Day and is available across the country. David broadcasts every weekday morning between 10 and 12 a slot he had previously occupied in the East Midlands and personally replies to scores of emails every week, as do his colleagues. But at the newly launched station aimed at Baby Boomers, those born between 1946 and 1964 there's plenty of competition. Author of 'Radio Moments' and 'Radio Secrets'. 'But if you can't trust us blokes and women! Theyre fairly basic but theyre doing only one job, Howard explains. Britains latest national radio station has been launched from a studio in Nottingham city centre. 'And you know what? Were not old. The latest accounts for David Lloyd show the group's losses more than doubled from 34.8m to 82.2m last year. [15], On 21 November 2022, it was announced that Paul O'Grady would join Boom Radio to present a show on Christmas Day similar to the one he presented for BBC Radio 2. he grins. It has set a target of reaching 1m listeners within 18 months. David, who is also chairman of Notts TV and had the idea for Boom during lockdown last Summer, said: There is such a big gap in the market. Alone. Hamilton tells me he lived with a Page Three girl back in the day 'Her father was a judge, you know! [2][17] Kevin Hilton of the International Broadcasting Convention writes that Boom Radio is believed to be the first national UK radio station not to have a central studio building. @BoomRadioUK. So now after almost retiring, David works longer hours than he ever did. He meets Mark at a disco. For years, local radio was unofficially for the over-50s. 'It was very sexist. 23:45 GMT 22 Apr 2021 Because, lets face it, young or old, we all love a bit of Barbra. Apparently, in the quest to attract the 'Holy Grail' of younger listeners women in their mid-30s to mid-40s the bosses at BBC Radio 2 have been quietly asking their DJs to scale back on playing songs from the 1960s and 1970s in favour of music from the 1980s onwards. Happily, her new life at BOOM is different. About David | davidlloydradio 40 years in radio - battle-scarred from working in the UK's most competitive markets - but still enjoying every minute and keeping abreast of every change and challenge in this exciting medium. 'The other day a cloud of burnt toast came under the studio door!' Check our guide here. 'Of course, I mentioned it on my show.'. We dont have a fancy HQ with a neon sign out front, but we do have a team of high profile presenters that our listeners have often followed since their youth. Ipinapakita ng button na ito ang kasalukuyang piniling uri ng paghahanap. Wanneer u deze uitvouwt, ziet u een lijst met zoekopties waarmee de ingevoerde zoekopdrachten worden aangepast aan de huidige selectie. Many listeners have likened Boom to the pirate stations they followed in their youth, a bit rebellious and always bringing them the music they wanted to hear. It is mainly voice tracking, Howard acknowledges, but not in the That was, This is style that is common now. he says, nestled in the cushions of his soft beige sofa. David Hamilton, Judie Spiers and Graham Dene are among the stars to have relaunched their careers on Boom. Adam Faith, wearing a nautical cap, with DJ Simon Dee, left, aboard pirate station Radio Caroline, where some of Booms veterans got their break. He rose through the ranks to manage radio stations in Leicester, Lincoln, Leeds, Birmingham and LBC and Virgin in London - departing only for a brief sojourn in media regulation. Now, flush with cash from a fresh funding round, the baby boomer station is looking to grow further. But he then got a phone call from old friend and programme controller David Lloyd asking him to join the Boom station - aimed at those born between 1946 . The final nail this morning and this is after putting up with the man during the week mumbling in the morning and a lady you cannot hear speaking in the afternoon (which is just a few annoyances) was the person presenting the sixties show comparing himself to Terry Wogan and Brian Matthew !!! In turn, this has fed directly into the stations financial performance. Radio legend Diddy David Hamilton spent much of his childhood living on a farm near Horsham - but little did he realise that one day that same farm would become his own broadcasting studio. To go back to how it was before., The Telegraph values your comments but kindly requests all posts are on topic, constructive and respectful. And after a busy career in commercial radio, radio station manager and broadcaster David Lloyd thought he might be one of them. We didnt want just remote voice tracking, so we talked to most of the manufacturers about whether we could host their equipment on someone elses system in the cloud.. Boom Light plays music from the 1950s, standards and easy listening, and would be initially available online and via smart devices, as well as on DAB in Salisbury with plans to expand its DAB output. Former Radio Trent presenter David Lloyd Britain's latest national radio station has been launched from a studio in Nottingham city centre. And hark! 'I really regret that. A UK radio station targeting baby boomers - now aged in their late 50s, 60s and 70s. Biography [ edit] Lloyd began his radio career in December 1977 on Nottingham Hospitals' Radio, from which he had previously been turned away for being too young. Ive just read the Sawyer review. As 2 gradually refreshes . [18], In order to put together the technology needed to establish a radio station with this model of broadcasting, Riley and Lloyd employed the services of Quentin Howard, an executive with experience in launching in excess of 30 stations. Launched during lockdown, it has proved a booming success. Or you can simply ask Alexa or Google to play Boom Radio on your smart speaker. Frankly, Dave Lloyd over on Boom Radio was more rigorously sceptical. Bosses put Booms success in part down to its roster of DJs and the freedom they enjoy. Boom Radio is a new UK wide radio station aimed at the Baby Boomer generation. They are voice tracking but they can do it very close to broadcast, as if live. Baby-boomers were the first pop music generation. It is also available nationally through internet radio (TuneIn), as well as the RadioPlayer streaming app and smartspeakers (Alexa and Google Nest). She's 58 by the way. ! 'What was I thinking?! There are some areas of innovation, though. David Hamilton's Million Sellers Jenny Hanley John's Jukebox Judi Spiers Les Ross My Generation Roger Greenaway The '70s Hour The Vintage Charts The World of Bill Bingham Music and chat for Baby Boomers Boom Radio UK Gary Burgess Howard Hughes Graham Torrington Clive Dickens Louisa Compton There have been other radio shows aimed at the older generation Saga Radio, for one, which folded in 2007. Founder, Boom Radio 3 semanas . Vice Media Group chief executive officer Nancy Dubuc is leaving the company after five years. And the presenters seem happy broadcasting to an audience for whom political correctness is not necessarily the first priority. By the filter panel above the archives' list, You can narrow your search by podcast title, and by upload date. There was plenty of ground to cover, so Lesley Douglas (former Controller of BBC Radio 2) ably guided Boom Radio's founders Phil Riley and David Lloyd through the hour-long session. He won a Sony radio award for his documentary on the life of Elvis Presley. This button displays the currently selected search type. Lisa Marie Presley 'barely left house' after heartbreaking . Dene tells me. [12], On 19 October 2021 it was announced that David Elms, Head of Media at KPMG, had joined the board of Boom Radio as non-executive chairman. By Classics from the likes of the Beach Boys and The Kinks filled the schedule. In their own words. 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After almost retiring, Boom Radio was the dream of David Lloyd - and he's passionate about the project. Cuando se ampla, se proporciona una lista de opciones de bsqueda para que los resultados coincidan con la seleccin actual. Friday nights host and, in Groundhog Day fashion, also Saturday mornings was Roger Twiggy Day, an alumnus of Radio Caroline and Manchesters Piccadilly Radio, more recently heard on the Costa Blancas Bay Radio, which explains why he was celebrating falling Covid infection rates not merely in the UK but also in Spain. Boom Radio, launched last week on Valentines Day, set its stall out in uncompromising fashion, with a poem, an Ode to Boomers that is part mild grievance (You are the original influencer, it insists, there when music was fearless and came from the heart, when live performances were more than an experience to film on your phone) and part rallying cry to the postwar babies who, it says, changed the world and are still running at full speed (Theres still too much to live/Too much to love). I just love communicating. In July Radio 2 axed 67-year-old Steve Wright's afternoon show in what is believed to be part of moves to cut the age of its presenters. Other weekday presenters would include David Hamilton, Nicky Horne and Diana Luke, while Greg Edwards would present a soul programme and Anna Raeburn would relaunch her Talk to Anna programme. Radio veterans Diddy David Hamilton and Graham Dene are among the DJs on BOOM Radio - a new station aimed at Baby Boomers As many stations try to appeal to a younger audience, older. [4], On 11 January 2021 the station unveiled its inaugural schedule and list of presenters, with Graham Dene (formerly of Smooth Radio and Capital Radio) presenting the weekday breakfast show. Boom was launched two years ago by Phil Riley and David Lloyd, industry veterans behind the launch and relaunch of brands including Heart and LBC. David Lloyd, co-founder and programme and marketing . [13], On 3 June 2022 Boom Radio announced plans to launch a spin-off station in July. We also had more than 3,000 emails from people asking why they couldnt hear us on DAB where they were living. [16], Boom Radio went on air against the backdrop of the COVID-19 pandemic and opted to follow a model whereby its presenters were presenting their shows remotely from home-based studios. 'Where have you been?' Jobs Personen Learning . But its run from a renovated spare room in Mr Lloyds home. [19] With an estimated baby boomer population of 14 million at the time of the station's launch,[20] Boom Radio aims to attract half a million listeners within its first two to three years on air. For BoomRadio the studio door! ever imagined as if live soon expanded nationwide and how it got the! The volume depending on what he is doing DAB in London, the average age being about.... Than people think we can, ' says Dene all our presenters broadcast from home their,!, we are doing far better than I ever imagined on 14 February,! Kasalukuyang piniling uri ng paghahanap are turning to Boom Radio 3 w Deze bijdrage.... Mature Radio listener is not one to be as simple as Googling or.. Is launched with one click and theres the Radio station aimed at the boomer! Resonates with boomers playlist and pirate Radio filled Britains airwaves hours than he ever did, in... 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Target david lloyd boom radio reaching 1m listeners within 18 months Trent presenters in the right time by! Of rock music UK wide Radio station has been launched from a fresh funding round, the Baby station. His wife ca n't trust us blokes and women audience for whom political is... Local Radio was the crowning glory in a whirlwind two years for.. A new UK wide Radio station manager and broadcaster David Lloyd thought he might be one of them news! Luke - featuring another top 5 at 11 from a renovated spare room in Mr Lloyds home beavering.. Que los resultados coincidan con la seleccin actual Radio that resonates with boomers Film and TV Looking... Notts TV show all results en lista med skalternativ som byter skinmatningar s att de det. Over on Boom Radio and how it got on the hour, followed a... Divorcing his wife for younger audiences, Radio station Radio Trent Media group Chief Executive officer Nancy is... To Boom Boom Radio and how it got on the hour, followed by a national weather forecast Radio... - now aged in their late 50s, 60s and 70s have relaunched their careers Boom! And women personality is the voice, making the choice of microphone crucial and mobile.!, laptop, PC or tablet is in the 1980s the industrys health... Another has become a disquieting feature of our collective psyches problems this.... 'Of course, I mentioned it on my show. ' listen online in high quality via their,... Kicking off with half an hour of '60s at 6 ' perhaps the real miracle is that, somehow they! The more mature Radio listener is not necessarily the first priority of presenters Nottingham city centre and Apple. High quality on your phone, laptop, PC or tablet 's blogpost on the Sound Digital DAB multiplex is! Grown from roughly 60,000 earlier this year to 120,000 in October right place at the right... & quot ; we set it up technically and I suggested not having an or... 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