The brand, a staple in TikTok hair care routines, posted "third-party" test records on its website. Valid complaints deserve to be investigated to get to the bottom of any potential issues. 3 Hair Repair Perfector, which was sold at Sephora, contains butylphenyl methylpropional (lilial). US laws are different and allow it to still be sold in the states for the time being. Nous, Yahoo, faisons partie de la famille de marques Yahoo. February 14, 2023 Examined Olaplex also has a No.4P and a No.4C shampoo that are for enhancing blonde hair and clarifying hair. A lawsuit claims Olaplex products contain allergens and irritants that cause hair loss and dry, brittle hair. The Olaplex Hair Loss Lawsuit . You only need a very small amount of each therefore lasts for ages. Save my name, email, and website in this browser for the next time I comment. "As a matter of good customer service and in view of the false information circulating on social media arising out of the events in the European Union, Olaplex voluntarily chose to reimburse consumers who contacted them with lilial-related concerns after March 1, 2022," the filing said. Anyone experiencing consistent hair breakage should consult their stylist and dermatologist to best understand their unique hair and skin needs. 7, Olaplex No. I have now lost half of my hair with spots that are very thin. The products also have non water-soluble ingredients, which cause the hair follicle to clog, resulting in seborrheic dermatitis and subsequently inflammation and hair loss, the complaint says. Olaplex lawsuit allegations Toxic ingredients like butylphenyl methylpropional (lilial), panthenol . Plaintiffs are seeking attorney's fees, monetary damages and a jury trial. The consumers involved in the lawsuit are taking action on behalf of anyone who purchased Olaplex No.3 Hair Repair Perfector containing Butylphenyl Methylpropional (lilial). Olaplex's statement added that there are "a wide variety of reasons for hair breakage or hair loss," calling the allegations in the lawsuit "baseless accusations.". Consumers argue the ingredients alleged to be in the Olaplex hair care products lead to allergic contact dermatitis, resulting in hair loss and injuries to the scalp. Shares of direct-to-consumer brand Olaplex fell Tuesday after the company reported a quarterly sales decline . The company is also facing lawsuits. The company announced last year that it would remove lilial from its formula after the European Union labeled it a 'reprotoxic'. Olaplex is the latest haircare brand to face a lawsuit after allegations that the brands products caused hair loss for some consumers. Camp Lejeune residents now have the opportunity to claim compensation for harm suffered from contaminated water. The outlook was well below the average analyst estimate of $731 million. The company also stated it has gone above and beyond industry beauty standards by publicly releasing test results from "independent third-party laboratories" on its website. On Tuesday, Olaplex said net revenue this year will be $563 million to $634 million, a 15% decrease from 2022 at the midpoint. But the reports of hair damage and requests for refunds come as the company faces two lawsuits and a steep drop in its stock price since going public last year. The legal team is suing Olaplex for negligence and false advertising, claiming their products contain allergens and irritants that cause hair loss and dry, brittle hair. A network of celebrities, salon workers, and influencers were hired to boost the product and given marketing materials, training, or other information, to make "false or misleading statements," according to the lawsuit. BeautyMatter spoke with experts in cosmetic chemistry and consumer protection laws to understand what this lawsuit is really about and what the future may look like for Olaplex. This is a painful and emotional topic, however for our products this is not true. The company's CEO JuE Wong said on Twitter that hair loss was a painful and emotional topic "however for our products this is not true". (Bloomberg) -- Olaplex Holdings Inc. is facing a lawsuit filed by about 30 consumers who allege the company's products damaged their hair and scalp . They allege the products caused hair loss, breakage, brittle . The lawsuit singles out two ingredients in Olaplex products the plaintiffs allege could lead to hair loss and scalp issues: lilial and panthenol. Another person said she used a combination of products to help her brittle hair. Vicks VapoRub to Stimulate Hair Growth: Does it Work? According to the complaint, multiple Olaplex products contained lilial, a chemical compound that is often used as a perfume in cosmetics until the European Union mandated the ingredient be gone from products by March 2022 due to concerns about its impact on fertility. The complaint also accuses the company of false advertising. They disputed the brand's social media messaging that its products could revive "compromised hair.". Olaplex has been around since 2015, and so the fact that there are all these hair loss complaints is unexpected if it's something in the formula, Wong said. Popular haircare company, Olaplex, is being sued by 28 women who claim its products caused hair loss, blisters and other conditions. Keep in mind that, as I write, Olaplex No.3 is marked as a Best Seller on Amazon. She said she's lost about half of her hair's volume, giving her enough for a "walnut-sized bun" on the top of her head. The brand became one of the most high-profile beauty startups after it gained popularity on TikTok and other social media platforms. Olaplex is a company that sells a variety of hair products. The lawsuit, which was filed in California, alleges that the company falsely states that it provides "the ultimate breakage insurance." Olaplex's website outlines the system it uses to "noticeably . Insider has previously reported on Olaplex customers who said they experienced hair loss and got refunds. Please download the PDF to view it: Download PDF. Several people have reported having severe chemical damage to their hair for one reason or another. Company faces lawsuit alleging its products cause hair loss. . Several of the products have won beauty awards and are sold on the Olaplex website, as well as in Sephora and Ulta from $30 to $96. Auriana is now part of a lawsuit against Olaplex, a hair care line popular with influencers and some celebrities that promises to restore "damaged and compromised hair by repairing from the inside out" leaving users with "healthy, beautiful, shiny, touchable hair," according to marketing materials on the company's website and social media. The brand went public in September 2021 and was valued at more than $15 billion. But in recent months there has been a mountain of growing controversy regarding Olaplex, primarily on TikTok and Instagram, where 'de-influencers' and reality-TV actress turned beauty influencer and entrepreneur Kristin Cavallari have warned followers to stay away from the range of products. Some customers posted to social media concerning the refunds: Within about two months, Olaplex had completed over 400 refunds and exchanges, according to its filing. Starting with the Olaplex No.3 Hair Perfector, this product has over 6,000 five-star reviews on Amazon alone. The complaint against Olaplex is the most recent in a string of lawsuits leveled against haircare brands in the last few years, including Devacurl, Its a 10, and Unilever. There is even a Facebook group titled Olaplex and Hair Loss? Live from New York and Hong Kong, bringing you the essential stories from the close of the U.S. markets to the open of trading across Asia. In the video, Wong explains that the brand has undergone rigorous human repeat insult patch tests (HRIPT) on all their products to ensure that theyre safe to use on the skin and hair follicles. As the suit tells it, Los Angeles-based Olaplex and co-defendant Cosway Co.s unreasonably dangerous products fail to meet even the minimum cosmetic industry standards, as evidenced by the fact that, for instance, the Olaplex No. Olaplex hair products are part of the Sephora brand, which is based in Canada. A Facebook group called 'Olaplex Hair Loss/Hair Damage?' "Independent third-party laboratory test results show that Olaplex products are safe and effective," the company wrote on its website, with links to several studies from industry standard tests. In response, Olaplex told Business of Fashion that tests performed in-house and by independent labs showed no evidence that the products cause hair loss or breakage. Hair-care products company Olaplex Holdings, Inc. (Nasdaq: OLPX) said sales . This is being done due to Olaplex having a dangerous chemical and failing to inform people of the health risks. Stay up to date with what you want to know. Olaplex was sued by a group of customers who alleged that its hair care products contain "dangerous" chemicals that can cause "serious injury.". Now, the video game industry is on watch, Meet the judge deciding the $1.6 billion defamation case against Fox News. In some cases, they received refunds after reporting problems with hair breakage and loss to Olaplex. She said she visited a dermatologist, who diagnosed her with psoriasis and eczema, and suggested she switch to hypoallergenic hair products. Let me first tell you about what Olaplex offers before getting to the good and bad things about their products. 3 Hair Perfector. However, this rebuttal does seem a bit late as consumers have been complaining for months about breakage through various online channels.. New Jersey-based makeup artist Rosie Genute said Olaplex refunded her $80 in October, five months after she posted a video to TikTok describing . M ore than two dozen Olaplex users have sued the company over allegations that its luxury haircare products are falsely advertised as safe for those with dry and/or damaged hair. "Far from repairing and protecting hair from damage, the products have instead left plaintiffs' hair dry, brittle, frizzy, and dull," the complaint said. The case also contends that Olaplex products include an excessive amount of plasticizing agents such as glycol, the overuse of which can weaken and damage hair. Generally, there can be merit to a products liability case if the plaintiffs can show that Olaplex has misrepresented their product by deeming it safe and making claims it will not cause hair loss, if they have been made aware of issues with the product causing hair loss due to chemicals or poor instruction, for example, and [if] the ingredients can be linked to hair loss directly caused by the chemicals or ingredients of the product, she said. JuE Wong is a strong leader and will keep the brand on course through this storm for its shareholders. Every one of Olaplex products pass this HRIPTT test.'. (Podcast). According to the suit, Olaplex didnt recall any of its products, even after receiving thousands of complaints. For those wanting to learn how to remedy their hair and scalp. 15 February 2023. 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