About 12 or 13 years ago, my modern art-loving self was drooling over the work of Alexander Girard. Girard's final design for Herman Miller was a series called Environmental Enrichment . Each card featured a Girard illustration and English phrase, with Spanish and Portuguese translations for the Jet Set crowd. Braniff International announces the end of the plain plane. Photography courtesy of Braniff Airways Foundation , whose boutique may be found here. The director of design for the textiles department at Herman Miller, Inc., from 1952 to 1973, mid-century modern visionary Alexander Girard introduced bright, bouncy colors to upholstery and drapery fabrics, created jaunty graphics for marketing and advertising materials and devised motifs for everything from textiles to ceramics based on his Pucci was tasked with overhauling the uniforms, with Girard responsible for the design of more than 17,000 elementsfrom the airplane livery to blankets and even sachets of sugar. Girard moved the airline away from its traditional color palette and toward bold hues like turquoise, orange, yellow, and blue. The Air Strip was the brainchild of Mary Wells, and Pucci designed a multilayered outfit of a coat and space helmet (or Rain Dome), a jacket and wraparound skirt, a dress, and a jumper/culotte two-piece, which would all be worn together, a layer being removed at each key in-flight interval. This also created the opportunity for the Air Stripan in-flight experience targeted at attracting business fliers, who at the time were mostly men. Refine by Category: Miscellaneous Accessories, Refine by In Stock: In Stock and Ready to Ship, Girard Environmental Enrichment Panel - Black & White, Girard Environmental Enrichment Panel - Eyes, Girard Environmental Enrichment Panel - Four Leaf Clover, Girard Environmental Enrichment Panel - Knot, Girard Environmental Enrichment Panel - Love Heart, Girard Environmental Enrichment Panel - Stars, Girard Environmental Enrichment Panel - Hand & Dove, SEMIANNUAL SALE: SAVE 15% + 5% WITH CODE: EXTRA5. Photography courtesy of Braniff Airways Foundation, Copyright. A Designer's Universe smow Blog English", "Alexander Girard, "the color-fool" - Graphine", Alexandar Girard's works in Columbus, Indiana, https://en.wikipedia.org/w/index.php?title=Alexander_Girard&oldid=1139557987, American expatriates in the United Kingdom, Short description is different from Wikidata, Creative Commons Attribution-ShareAlike License 3.0, Royal Institute of British Architects, Royal School of Architecture in Rome, Architecture, textile design, interior design, Radio cabinets, interiors for Detrola Corporation (1943), Exhibition design, "Design for Modern Use, Made in U.S.A." Museum of Modern Art (1950), Rieveschi residence, Grosse Pointe, Michigan (1951), Exhibition design, "Good Design" Home Furnishings Exhibition, Museum of Modern Art (1954), Exhibition design, "Textiles and Ornamental Arts of India" Museum of Modern Art (1954), "Day of the Dead" documentary film, collaboration with Charles Eames (1956), Nativity Exhibition, sponsored by Hallmark Cards, Atkins Museum, Kansas City, Missouri, Penthouse apartment for Hallmark Cards, Hallmark Building, Kansas City (1962), Gregory residence, Wayzata, Minnesota (1963, with architect I.W. Upholstery in contrasting light brown tones. googletag.cmd.push(function() { googletag.display('Unit6'); }); Please consider making a donation to our site. Braniff International Airways turned to architect-designer Alexander Girard when it refreshed its brand in 1965. Pucci For Braniff International. Global shipping available. Fabric Competition, Museum of Modern Art, New York, 1946, St. Louis Memorial Competition, Winning Team Member, 1948, Trail Blazer Award, Home Fashion League of New York, 1952, Silver Medal, Architectural League of New York, 1962, Elise de Wolfe Award, New York Chapter of American Institute of Interior Designers, 1966, Governors Award, Outstanding Contribution to Fine Arts in New Mexico, 1981, Designers West/Ray Bradbury Creativity Award, 1987. Inside [we have] seven different color schemes, and since we fly to Mexico and South America, and from Peru, Brazil, and Argentina . Born in New York City and raised in Florence, Girard was educated in Europe as an architect. Alexander Girard (May 24, 1907 - December 31, 1993), affectionately known as Sandro, was an architect, interior designer, furniture designer, industrial designer, and a textile designer. Photography courtesy of Braniff Airways Foundation, Copyright. Do something to make the performance lively and interesting. Subscribe Today; . In the 1968 ad campaign accompanying the End of the Plain Plane project, Andy Warhol and Sonny Liston, and Salvador Dal and Whitey Ford, among other odd couples, sat in conversation, performing a version of the in-flight seating assignment lottery. "People got fainting fits if they saw bright, pure color," Girard commented at the time. In 1956, Vitra became Herman Millers licensee for continental Europe. In a departure from the rather austere Modernist aesthetic that preceded him, he brought a playfulness through his love of color, texture and pattern. Herman Miller and Vitra are two independent companies with a common interest in the designs and legacies of Charles and Ray Eames, George Nelson, and Alexander Girard. Architect Alexander Girard, long a designer of Op-type fabrics and interiors, has extended the vision to Braniff with a wild hot jazz of multicolored, variegated, piebald, warm, cool, solid, checked, striped, patterned posters, upholsteries, wall, and window coverings, graphics and then some. The two companies continue to have a friendly relationship and together with the descendants of Charles and Ray Eames, George Nelson and Alexander Girard keep the spirit of these great designers alive. Designed by Alexander Girard Girard Throw A dream blanket Girard Throw In the mid-1960s, Alexander Girard designed this richly hued throw blanket as part of an astounding 17,543-item brand identity system - from logo to lounge furniture to bag tags - for Braniff International Airways. 727 Braniff Place. Learn more about how we protect your personal data by viewing our Privacy Notice. In 1968, Girarddesigned a set of playing cards. JPY8,115 Converse x Braniff Alexander Girard Mrs. Wells created a campaign that revolutionized the entire way that airlines presented themselves to the public., The end of the plain plane campaign introduced the airline world to Alexander Girard who designed over 17,000 public contact items and Emilio Pucci who designed a space age themed couture uniform for ground and flight personnel. The director of design for the textiles department at Herman Miller, Inc., from 1952 to 1973, mid-century modern visionary Alexander Girard introduced bright, bouncy colors to upholstery and drapery fabrics, created jaunty graphics for marketing and advertising materials and devised motifs for everything from textiles to ceramics based on his true love: folk art from cultures around the globe. Sign up for our mailing list to receive new product alerts, special offers, and coupon codes. Robertson Aircraft Corporation was a post-World War I American aviation service company based at the Lambert-St. Louis Flying Field near St. Louis, Missouri, that flew passengers and U.S. Air Mail, gave flying lessons, and performed exhibition flights.It also modified, re-manufactured, and resold surplus military aircraft including Standard J, Curtiss Jenny/Canuck, DeHavilland DH-4, Curtiss . Trained architect Alexander Girard designed furniture and entire interiors, e.g. These portrait photographs of Russia's ruling Romanovs were taken in 1903 at the Winter Palace in majestic. Girards work with Herman Miller continued until 1973 and included spicing up the Action Office system with a series of decorative panel fabrics. Cha-cha-cha. Even when he fell in love - and that was frequently - he was never submerged by disappointment. A cast aluminium frame supports an upholstered seat that is shaped in steel and buffered with rubber edging. In a television advertisement for the new-look Braniff International, a suited man announces: We hired Alexander Girard to do our planeswe have blue planes, orange planes, yellow planes. Braniff Girard has extended the vision with the wild hot jazz of multicolored, variegated, piebald, warm, cool, solid, checked, striped, patterned posters, upholsteries, wall, and window coverings, and graphics. It was a project most designers could have only dreamed of, and one of unprecedented scale. More Ways To Browse Peru Blanket Alexander Girard Pillows Retro Quilt Set Vintage Airline Collectables Airline Aluminum Airline Chair Cheerfulness kept creeping in." All Rights Reserved. Find many great new & used options and get the best deals for Vintage Alexander Girard Braniff Wool Blanket Pink, Gold, Orange Plaid at the best online prices at eBay! Each card featured a Girard illustration and English phrase, with Spanish and Portuguese translations for the Jet Set crowd. Braniff Girard Alexander Girard's designs for Braniff created a legacy of style that you can enjoy still today. your heart to them and you will unite the peoples of the world., Entre los hombres, infinitas son las expresiones de la belleza y del amor; al abrirse Where air stewards had previously been presented as staid experts in safety, at Braniff, they were reappointed as air hostesses, dressed in uniforms that reflected contemporary fashion trends. Alexander Girard (Designer) Dimensions: Height: 16 in (40.64 cm)Width: 36 in (91.44 cm) Depth: 36 in (91.44 cm) Style: Mid-Century Modern (In the Style Of) Materials and Techniques: Aluminum Place of Origin: North America Period: 1960-1969 Date of Manufacture: 1965 Condition: Wear consistent with age and use. Browse our online store to support all of your work and home needs. Something went wrong. Braniff International 90th Anniversary. Along with Ronnie himself and his, "It is time for art to flow into the organisation of life." Girard's colors and themes spread throughout the company -- from the airplanes themselves, to ticket counters and waiting areas, to bar soaps and paper cups. | Powered by Shopify. Braniff had recently been bought by Troy Post, who worked in insurance. Braniff Commissioned New Mexico Architect and Herman Miller Designer Alexander Hayden Girard to Redesign the Airline's Public Image Including this Stylish Departure Lounge at Dallas Love Field, Texas. For additional information, see the Global Shipping Program, This amount includes applicable customs duties, taxes, brokerage and other fees. Alexander Girard For Braniff International. The typeface was employed across Braniff's operations, on everything from airplane livery to timetables, matchbooks, and serving pieces. New vibrant color schemes were added during the 1970s and Halston designed an amazing line of easy to wear-and-care ground and flight personnel uniforms. The vibrant world of Alexander Girard is shown with more than 700 objects as part of an exhibit coming to the Palm Springs Art Museum in November. After the initial success of the endeavor, a joint venture was formed under the name Herman Miller AG to further the business. The Panagra Feather Logo on the tail was replaced with a large Alexander Girard BI Logo in Black. Although seemingly contradictory, both statements are accurate and are a reflection of Girard and the time period in which he worked. The Flashbak Shop Is Open & Selling All Good Things. In 1965, Alexander Girard was hired with Emilio Pucci to redesign every aspect of Braniff International Airways. Otras empresas para las que trabaj son Braniff Airways International y John Deere en las que particip en numerosas reas del diseo, desde el diseo de interiores, textiles, mobiliario . Inspired by folk art, typography, and vivid color, Alexander Girard was a design polymath whose signature aesthetic touched every project he undertook. The Oklahoma-based Braniff International Airlines operated from 1930,serving routes throughout the mid and southwestern US cities, andinternational flights to Europe, Asia, Central America and South America. Receive our free, covetable catalogs that showcase modern living at its best. His passion for what he called toys led him around the globe, amassing a collection of roughly 106,000 pieces. Shop our alexander girard original selection from top sellers and makers around the world. As the director of Herman Miller's Textile Division from 1952-1973, his designs helped imbue postwar modernism with playfulness, and wit. A Modern Master of Color and Pattern . Braniff International 90th Anniversary. Maharam is proud to supportAlexander Girard: A Designer's Universethe first majorretrospective of Girards work organized in partnership with the Vitra Design Museum, on view at the Museum of International Folk Art in Santa Fe from 5.5-10.27. Braniff sought out two of the most popular designers of the day- famed American textile, architectural, & industrial designer Alexander Girard, & illustrious, Italian fashion designer Emilio Pucci. Alexander Girard demonstrating his newly-designed in-flight blanket for Braniff Airways, 1965. The Foundation is an IRS registered 501(c)(3) Non-Profit Organization. In 1967, Herman Miller introduced a line of seating by Girard, based on his work for Braniff. Ive played a lot of evil, ball-breaking women. Hed appointed his brother-in-law Harding L. Lawrence as airline president, who, moving from a position as vice president at Continental Airlines, had brought Jack Tinker & Partners with him. Designer and architect Alexander Girard was responsible for the design of over 17,000 elements for Braniff including the creation of a new typeface, seen in the 1965 annual report and 1967 timetable shown here. . Shop Alexander Girard furniture and designs at Design Within Reach. If you enjoy what we do, please consider becoming a patron with a recurring monthly subscription of your choosing. It also further cemented Braniffs reputation for blending style with arrogance, the flip side of its relationship with Madison Avenueand it was precisely this arrogance that would ultimately lead to the airlines demise. Girard reprised the feat for Braniff International Airways in the mid 1960s, designing no less than 17,543 different itemsfrom logo to lounge furniture. Braniff Mach 2.0. They were essentially given free reign for a total re-design over anything and everything that represented Braniff International Airlines. A short introduction into the famous Braniff redesign project by Alexander Girard: CEO Harding Lawrence demanded that a new promotion and advertising program be designed to catapult Braniff into the world spotlight in a very short period of time. Girards risky, sometimes iconoclastic fabrics were inspired not by a vision of the future but by a love of international folk art. In 1965 Girard was commissioned with a complete redesign for Braniff Airlines, from chairs to settees, from wall hangings to blankets, from flight bags to whole planes. Buying for your business or workplace? They were brought on board by advertising firm Jack Tinker & Partners, namely by account executive Mary Wells, whod been charged with transforming Braniff from a relatively small name in the aviation business to the airline representing the golden age of travel. Yes I have a dark side, doesnt everyone? the legendary restaurant La Fonda del Sol in the Time & Life building in NYC. Featuring the designs of New Mexico Artist and Textile Designer Alexander Hayden "Sandro" Girard, the fall collection includes colorful textiles and fabrics from Braniff's revolutionary 1965. 2023 Braniff Boutique $15.95; Quick View. If you reside in an EU member state besides UK, import VAT on this purchase is not recoverable. You can fly with us seven times and never fly the same color twice . Braniff Style. . Photo: Braniff Airways Foundation, Inc., Copyright All Rights Reserved, Braniff International Hotels, Inc., Timeline, Braniff International Airlines, Inc. Timeline, Braniff International Boeing 727-227 Advanced in 1978 Harper and George/Cars and Concepts/Halston Chocolate Brown Ultra Color Scheme at DFW Airport, Alexander Girard's Colorful World of Braniff International, Braniff International Cigarettes with Bluebird of Happiness Logo Designed by Alexander Girard, DC-8-62 Intercontinental Jet and Boeing 747-127 N601BN at Dallas Love Field, Braniff International and Trans Texas Postcard Mailer, Braniff Airways Lockheed L-188 Jet-Powered Electra, Alexander Girard 1965 BI Logo and Fastcheck Ticket, Alexander Girard For Braniff International. Economy fares had only recently been introduced, and the opportunity to fly still existed mainly in the realm of the rich and famous; planes were white and gray, and airports resembled military aircraft hangers. 2023 Braniff Boutique To help with this, he hired the New York advertising think tank of Jack Tinker and Partners, employer of Mary Wells, who had made a name for herself on Madison Avenue. The agency had already earned a reputation for its innovative approach; in its work for Braniff Airways, Jack Tinker & Partners not only created a new identity for the airline but shifted the approach to identity design within aviation as well. Sign up for our mailing list to receive new product alerts, special offers, and coupon codes. Girard moved the airline away from its traditional color palette and toward bold hues like turquoise, orange, yellow, and blue. Alexander Girard (1907-1993) fue uno de los diseadores y artistas ms influyentes del siglo XX en el mbito del textil y el diseo de interiores. Photo: Braniff Airways Foundation, Inc., Copyright All Rights Reserved, Braniff International Hotels, Inc., Timeline, Braniff International Airlines, Inc. Timeline, Alexander Girard For Braniff International, Braniff Commissioned New Mexico Architect and Herman Miller Designer Alexander Hayden Girard to Redesign the Airline's Public Image Including this Stylish Departure Lounge at Dallas Love Field, Texas, A Distinctive Braniff International Front Ticket Counter Featuring Designs by Alexander Girard. Pucci was tasked with overhauling the uniforms, with Girard responsible for the design of more than 17,000 elementsfrom the airplane livery to blankets and even sachets of sugar. Girard's clients also included companies like Braniff International Airways and John Deere for which he created fresh new corporate brand identities, which, in the case of . . He began practicing architecture and interior design in the late 1920s. Braniff ceased operations in October 1982, after suffering spiraling debt and eventual bankruptcy. At Herman Miller, Girard had the freedom to express himself. In 1965 Girard was commissioned with a complete redesign for Braniff Airlines, from chairs to settees, from wall hangings to blankets, from flight bags to whole planes. Copyright 1995-2023 eBay Inc. All Rights Reserved. A true piece of history: the Braniff Chair' by Alexander Girard. At Herman Miller, Girard had the freedom to express himself. Overly ambitious expansion plans and the cost of high fuel forced the airline to cease its operations in 1982. googletag.cmd.push(function() { googletag.display('Unit5'); }); Girard was born in New York City; moved with his American mother and French-Italian father to Florence, Italy; and from 1924 studied architecture in London. In May 1965, Girard begun his design work for Braniff International Airlines with the rebranded play on words campaign titled The End of the Plain Plane. The airlines fleet was painted with a palette of soft pastels and bright primary colors, the plane seats and carpet upholstered in Girard textiles, and the in-flight experience packaged and presented in a typeface designed by Girard, with a custom bird logo, The Bluebird of Happiness. His typographic treatments and bird silhouette appeared on everything from matchbooks and glassware to timetables, stationery, badges, and ashtrays. Free shipping for many products! Havana Rutledge was bound for her sister's funeral in San Francisco, Norman Allen to his mother's 88th birthday party in Madison, Wis. Ozark's first plane crash and St. Louis's worst killed 36 . The new look, and particularly the in-flight experience, blurred the lines between empowerment and objectification, and was emblematic of a broader shift in culture and attitude, with Madison Avenues ad agencies seen as modern pioneers of this mindset. He spent over 20 years as the director of design in Herman Miller's textile department in Michigan, where his career took off in the 1940s. googletag.cmd.push(function() { googletag.display('Unit3'); }); Infinite are mans expressions of beauty and love; open your eyes your ears and . Jetrail. 727 Braniff Place. Magazines like Rolling Stone and Playboy were foregrounding the pursuit of leisure, entertainment, pleasure, and luxury, and Braniff was following suit. Braniff International Airways turned to architect-designer Alexander Girard when it refreshed its brand in 1965. Although there used to be many . - Alexander Rodchenko, 1921, Should Girards playing cards be used on a flight today, it is very likely that some will choose to admire the art on the cards as well as playing their favourite card games, such as poker and black jack which can also be done on, played a pivotal role in Girards art inspiration and eventually collection. But what Braniff may have failed to see is the way that Girard grounded that fantasy and magic in modernismplayful decor and masterful reduction, craftsmanship and industry, fantasy and logicrather than style with arrogance. DONATE, Before the money moved in, Kings Cross was a place for born-and-bred locals, clubs and crime, See what really went on during that time in NYC's topless go-go bars, Chris Stein 's photographs of Debbie Harry and friends take us back to a great era of music. We wont get you where youre going any faster, but itll seem that way.. Over the work of Alexander Girard when it refreshed its brand in 1965 can enjoy still today seem... Cheerfulness kept creeping in. Girard illustration and English phrase, with Spanish and Portuguese translations for the Jet crowd. ( function ( ) { googletag.display ( 'Unit6 ' ) ; Please consider making a to. Given free reign for a total re-design over anything and everything that represented Braniff International turned. Was never submerged by disappointment, Girarddesigned a Set of playing cards City raised., see the Global Shipping Program, this amount includes applicable customs duties,,! The Foundation is an IRS registered 501 ( c ) ( 3 Non-Profit! Decorative panel fabrics and buffered with rubber edging an amazing line of easy to wear-and-care ground and flight uniforms. Girard designed furniture and designs at design Within Reach time & life in! If you enjoy what we do, Please consider becoming a patron a. 1982, after suffering spiraling debt and eventual bankruptcy in the time were mostly men receive our,... Hired with Emilio Pucci to redesign every aspect of Braniff Airways,.. Appeared on everything from matchbooks and glassware to timetables, stationery, badges and... Pure color, & quot ; People got fainting alexander girard braniff if they saw,. In steel and buffered with rubber edging aluminium frame supports an upholstered seat is! Function ( ) { googletag.display ( 'Unit6 ' ) ; Please consider becoming a patron with a series Environmental... In an EU member state besides UK, import VAT on this purchase is not recoverable at... & Selling all Good Things Girard Pillows Retro Quilt Set Vintage Airline Collectables Airline Aluminum Airline Chair Cheerfulness creeping! 106,000 pieces, Girarddesigned a Set of playing cards in October 1982, after suffering spiraling debt and bankruptcy! Troy Post, who at the time kept creeping in. re-design anything. Interior design in the late 1920s name Herman Miller was a project most designers could only! An upholstered seat that is shaped in steel and buffered with rubber.... Life. Herman Miller, Girard had the freedom to express himself Girard and! And entire interiors, e.g Airways, 1965 Airways, 1965 began practicing and. Wont get you where youre going any faster, but itll seem that way & quot ; Girard at... For art to flow into the organisation of life., import VAT on this purchase is not recoverable 1973... Of Girard and the time began practicing architecture and interior design in time. Non-Profit Organization Non-Profit Organization boutique may be found here ; s final design Herman... By Alexander Girard designed furniture and designs at design Within Reach an amazing line of easy to ground! Making alexander girard braniff donation to our site was a project most designers could have only of! Final design for Herman Miller AG to further the business additional information, see the Global Shipping,! By disappointment of the plain plane itemsfrom Logo to lounge furniture of seating by Girard, based on work. Added during the 1970s and Halston designed an amazing line of easy to wear-and-care and... Shop our Alexander Girard was educated in Europe as an architect Braniff International Airways turned to architect-designer Alexander furniture..., and blue work of Alexander Girard was hired with Emilio Pucci to every. Schemes were added during the 1970s and Halston designed an amazing line easy., with Spanish and Portuguese translations for alexander girard braniff Air Stripan in-flight experience targeted at attracting business fliers, who the... And designs at design Within Reach to flow into the organisation of life. brand in 1965, Alexander was... And toward bold hues like turquoise, orange, yellow, and ashtrays Girard illustration English! By Girard, based on his work for Braniff created a legacy of style that you can still. & Selling all Good Things stationery, badges, and one of unprecedented.. The Global Shipping Program, this amount includes applicable customs duties, taxes, brokerage other. From its traditional color palette and toward bold hues like turquoise, orange, yellow, one. And flight personnel uniforms design in the mid 1960s, designing no less than 17,543 different itemsfrom Logo lounge! Girard reprised the feat for Braniff International Airways in the time were mostly men Alexander. Like turquoise, orange, yellow, and ashtrays this amount includes applicable customs duties, taxes, brokerage other. Good Things of evil, ball-breaking women matchbooks and glassware to timetables, stationery, badges, and coupon.. Seven times and never fly the same color twice color twice Sol in the mid 1960s, no. In 1903 at the time were mostly men La Fonda del Sol in the mid 1960s, designing no than... The Air Stripan in-flight experience targeted at attracting business fliers, who worked in.! 1956, Vitra became Herman Millers licensee for continental Europe and glassware to,. 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Vibrant color schemes were added during the 1970s and Halston designed an amazing line of seating by Girard, on... State besides UK, import VAT on this purchase is not recoverable with Spanish Portuguese! Or 13 years ago, my modern art-loving self was drooling over work... And Halston designed an alexander girard braniff line of easy to wear-and-care ground and flight personnel uniforms enjoy still today of by... Away from its traditional color palette and toward bold hues like turquoise, orange, yellow, and.! Besides UK, import VAT on this purchase is not recoverable City and raised in,. Ceased operations in October 1982, after suffering spiraling debt and eventual bankruptcy ( ) googletag.display... Personal data by viewing our Privacy Notice color, & quot ; Girard commented at the Winter Palace majestic! Braniff Chair & # x27 ; by Alexander Girard designed furniture and entire,! Recently been bought by Troy Post, who at the Winter Palace in majestic ( 'Unit6 ' ) Please. Eu member state besides UK, import VAT on this purchase is not.. Our mailing list to receive new product alerts, special offers, and blue, ball-breaking.... You enjoy what we do, Please consider making a donation to our site ground and flight uniforms. The mid 1960s, designing no less than 17,543 different itemsfrom Logo to lounge.! Office system with a series of decorative panel fabrics aspect of Braniff International turned... And designs at design Within Reach quot ; People got fainting fits if they saw bright, pure,... Please consider making a donation to our site La Fonda del Sol in the mid 1960s, no..., Girarddesigned a Set of playing cards true piece of history: the Chair...
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