The other is the fight for donors. I think we're moving forward. Sept. 6, 2019. Current: Can you be more specific about what that looks like in terms of how you reach people who may not already know about NPRs podcasts? "North Star"] for NPR on my arrival as supporting the diversity, equity, and inclusion of our staff so that we could become more relevant to our audiences and grow the diversity of our audiences. Lansing has won plaudits from journalists for his rousing defense of a free press even while serving in the Trump administration, which has been notably hostile to traditional notions of the role of journalism in civic life. I got this part time job at a TV station to make a little money while I was going to college. I think leaders are accountable for walking the walk, for doing what they say they're going to do. "He is a listener and a collaborative leader with a passion for our public service journalistic mission who will help us continue to expand the audience for our storytelling. Notify me of follow-up comments by email. It was hard for everyone. Four years ago, Lansing was named by President Barack Obama to be the first chief executive of the broadcasting outfit that was renamed the U.S. Agency for Global Media. John Ten Eyck Lansing Jr. (January 30, 1754 - vanished December 12, 1829), a Founding Father of the United States, was an attorney, jurist, and politician. John F. Lansing (he/him) oversees one of the country's most iconic news organizations, whose rigorous reporting and unsurpassed storytelling connects with millions of Americans every day on the air, online, and in person. The ratings for our weekend magazine shows are actually slightly greater than they were a year ago pre-pandemic, so thats a bright spot.. Current: How have your priorities for NPR changed since you became CEO? Current: Why are NPR and its partners looking to sell the Pocket Casts podcast app? I think that's where we all wind up. Will there be another stimulus? Mohn led NPR through five consecutive years of audience growth and budget surplus. The ratings for our weekend magazine shows are actually slightly greater than they were a year ago pre-pandemic, so thats a bright spot. But my goals also go to all of my direct reports. So hes doubling down on lack of diversity, does that mean he wants his audience to reflect the other half of the country, the conservatives in flyover country? In recent remarks online, Johnson, who is Black, focused on a more competitive landscape for NPR journalists, including people of color. We had begun a lot of work under [Chief Diversity Officer] Keith Woods' leadership to really move us forward. 2016 John Lansing leading a moderated a discussion with the members of the International Media Coordinating Council (ICC) about a unified strategy for the future. NPR Selects Voice of America Boss as Its New Leader, https://www.nytimes.com/2019/09/06/business/media/npr-john-lansing.html. hide caption. Current: You recently made some changes to NPRs digital strategy by moving to integrate digital operations into divisions throughout the organization.This also includes eliminating the role of chief digital officer held by Thomas Hjelm at the end of February. So we took that very, very seriously. And so I had a very visceral reaction to that happening in my hometown, and that it was so egregious the murder of an innocent person captured on video, on a phone. And I want to look for areas that I can provide leadership to bring resources together as needed strategically to find the right priorities that make the most sense for growing NPR this year and then into the future.. Now Lansing says he wants to draw on the intellectual and creative impulses of his new staffers as he leads a domestic journalistic powerhouse with an international reputation and reach. How cool is it to be at NPR? We saw a lot of companies react to the [murder of] George Floyd and we did too. John Lansing is taking over for outgoing CEO. Did you know that one day you would become a CEO? Certainly in the aftermath of the George Floyd murder on Memorial Day weekend, our efforts accelerated and we doubled down on communication, training and listening. He served on the Bellarmine University Board of Trustees from 2010-2016 and was vice-chair 2014-2016. promoting Keith Woods to chief diversity officer, regional newsrooms in Texas and California and the Midwest and in the Gulf, I brought in Michael Smith as our new chief marketing officer, looking to sell the Pocket Casts podcast app, Suspension of NPRs Kroc fellowships disrupts talent development, career plans of student journalists. Lansing's tenure at the agency has not been without controversy. Mohn placed an emphasis on fostering a more collaborative dynamic with the public radio stations that NPR serves, and was given credit for making progress on that score. Lansing said in an interview with Current Thursday that one of his first observations upon joining NPR was that we needed to double down our efforts in diversity, equity and inclusion. The streaming platform Spotify paid nearly a quarter-billion dollars to buy the podcast producer Gimlet, founded by former staffers of NPR and other public radio outlets. I'm just passionate about how good leadership can lead to good outcomes, and that led me here. Oh wait. Coming into public media, which I love, I noticed something that would be unusual in commercial media, in that there really wasnt a great investment in marketing podcasting to outside audiences off of our platforms. Lansing said he took pride in maintaining conventional broadcasts while appealing to new audiences, reaching about 25% more people each week. He has previously announced he would be staying on as president emeritus to help the network raise major gifts, and along with his wife, Pamela Mohn, he personally committed $10 million to the network. You'll find out about what they do and what they're inspired by on the daily. That said, Mohn set higher annual expectations for the network in fund-raising and agreed to be co-chairman of its 50th anniversary capital campaign. NPR takes only a few million dollars a year from federal sources for its programs. But now were seeing authoritarian regimes expanding around the globe, with media repression in places like Turkey and Venezuela, Cambodia and Vietnam.. Lansing Last year brought a host of challenges to NPR: a multimillion-dollar deficit, calls for changes in its workplace culture and a hit to broadcast listening. Lansing: Lets go back in time. Prior to joining USAGM, he served for two years as the President and CEO of the Cable & Telecommunications Association for Marketing (CTAM), an organization that facilitates collaborative marketing initiatives for its members. NPR draws more than 28 million listeners each week and 40 million unique monthly visitors to its website both represent a rise of several million over those five years. But after the pandemic hit in mid-March, we got together with our cohort and said, Why wait 18 months? A review by the House Foreign Affairs Committee faulted the agency for insufficient oversight but noted that an internal task force was already having an impact. In an interview, Mr. Lansing called the ads a rogue incident and said it had been corrected. Considering the demise of local newspapers around the country and the growth of our member stations newsrooms around the country, were really working hard to support their local journalism, because its so important to us. NPR Names Veteran Media Executive John Lansing As Its New CEO, News That Matters, Delivered To Your Inbox. A later report commissioned by the NPR board found that questions had been raised about Oreskes behavior even before his hiring and that concerns were raised throughout his tenure; the repeated and formal warnings by top executives (including Mohn) to Oreskes to cut short the unwanted attention he paid to female colleagues proved ineffective. We collected a lot of data and we have a lot of good follow-up opportunities, and Ill continue to offer myself up as a direct resource in that pilot project. Mike Morgan/Mike Morgan They lost their objectivity and are now just pushing leftist ideology. Their editorial independence is enshrined in federal law, though it sometimes came under attack. Well, I'm fortunate that we have a terrific executive committee and leadership team, so we all share the daily ins and outs of managing a big organization. Lansing will start in his new position in mid-October. NPR stands stronger than it did at the outset of Mohns five-year term in 2014. In what ways do you think NPR has forced you to grow, and in what areas are you growing that you weren't before NPR? From John Lansing: Now Is A Time For Truth Telling, For Listening, And For Action. In an interview on Friday, Mr. Lansing, 62, praised NPR as a home of high-quality journalism and audio production, and said that in addition to supporting traditional radio broadcasting he wanted to help NPR further its expansion into areas like podcasts, where the radio network has already been a leader. Last year, President Trump appointed Michael Pack as USAGMs CEO. Last year brought a host of challenges to NPR: a multimillion-dollar deficit, calls for changes in its workplace culture and a hit to broadcast listening. Current: NPR has helped stations during the pandemic by delaying planned changes to the dues they pay. Lansing will start in his new position in mid-October. The budget for the new fiscal year is set below last years actual based on our forecasts on continued downward pressure on corporate sponsorship. Were working with them to create regional newsrooms in Texas and California and the Midwest and in the Gulf. Your email address will not be published. And I was very proud of the progress we were making. Last summer, we definitely had a racial reckoning. One thing I would say is, research the places you're looking at to either begin your career or advance your career and understand where they are on these issues. The network had run deficits in six of the seven previous years; under Mohn, it has achieved a slight surplus for each year during his tenure, even as the annual budget grew by more than 40%. For two years, he served as the president and CEO of a cable trade group called the Cable and Telecommunications Association for Marketing. Lansing: You have to imagine a picture, if you will. Podcasting in particular allows NPR to reach audiences that are not necessarily tied to a radio., Paul Haaga, the chairman of NPRs board, said in a statement that Mr. Lansing was a listener and a collaborative leader with a passion for our public service journalistic mission who will help us continue to expand the audience for our storytelling.. He defined NPRs mission as serving the public with information and an excellence and quality about it that makes it must see on a variety of platforms.. It is our work our North Star and our work are the same thing. Put that pizza box in the trash. If you had to create a podcast, what would it be about? It all goes back to our mission: serving the American public, recognizing the American public is a diverse mosaic that makes America great and strong, and making sure that we're building systems and content that resonates with all Americans. And I still think we have a long way to go. Lansing describes himself as a citizen watching from the outside A private citizen? And probably the most important accountability is that, first of all, I hold myself accountable with my goals that I report to the board. Weve seen a gradual comeback. At Colorado Public Radio, I think there was a $300,000 donation that came out of that. Sign up here and we will see you in the morning! So those are the four pillars that rotate around the centerpiece, we call it the North Star, of our commitment to DEI. Lansing: I guess my head turns first to the journalism of our member stations. I remember we had several all-staff discussions about a variety of issues that branched off of that, including the Code of Conduct, for example, as it relates to NPR employees at public demonstrations. He will now lead the nation's top audio producer and broadcaster. NPR's chief executive announced the network would lay off roughly 10% of its current workforce - at least 100 people - and eliminate most vacant positions. John Lansing testifying before a House Appropriations subcommittee in July. From 2015 to 2019, Lansing served as the CEO of the U.S. Agency for Global Media (USAGM), the independent federal agency whose programming reaches an average weekly audience of 345 million people in 62 languages. John Lansing will begin his term as President and CEO of NPR in October, 2019. Vegas PBS General Manager, Tom Axtell, announces his retirement. Lansings tenure at the agency has not been without controversy. NPR joins a number of top media companies, including The Washington Post as well as CNN, that have been slashing their workforces amid economic woes and financial uncertainty. I dont know if youve been on the highway recently, but theres a lot more traffic on the highway today than there would have been last May and June. It's not an extracurricular activity; it's fundamental to our business. You hear me say fairly often it's not a thing that's going to end; it's really a new way of operating with an awareness of this weakness that we need to address and build upon and ensure that it lives on and continues to improve. He was previously head of cable TV company Scripps Networks, where he sold $10 million in stock after the company became the target of an SEC probe that was not known to the public. John Lansing, a veteran government broadcast and cable television executive, has been selected by NPR's corporate board to succeed its current chief, Jarl Mohn. Current: NPRs budget also took a hit because of the pandemic. In an interview, Lansing said he wants to build on NPR's successes in broadcast news and entertainment to become even more dominant in podcasting and more prevalent in streaming. Current: You came to NPR after serving as CEO of the U.S. Agency for Global Media. Our goal of developing our audience as a younger and more diverse audience requires that we invest in marketing, we invest in content, and we partner with platforms where those audiences can be found rather than expecting younger and more diverse audiences to come to our platforms, necessarily. Essentially, the success of the company falls in your hands. NPR faces financial pressures from two fronts. Its new president and chief executive is John Lansing, a former cable executive who for the last five years has run the U.S. Agency for Global Media, the federally funded organization behind broadcasters like Voice of America and Radio Free Europe/Radio Liberty. Mohn fired head of news Michael Oreskes on Halloween 2017. Just be tuned into our folks. The message below was sent by NPR's President and CEO John Lansing to all staff: As a . Bellarmine alumnus and former trustee John Lansing, a veteran cable television and government broadcast executive, is the new CEO of NPR. Scripps Networks The network had run deficits in six of the seven previous years; under Mohn, it has achieved a slight surplus for each year during his tenure, even as the annual budget grew by more than 40%. But were going to continue to follow up on that going into this year. And what a breath of fresh air Whitney brings into the organization. Lansing clearly had an ongoing interest in the USAGM story and the notion that that at some point along the line he did not provide his take, at minimum, to NPR reporting staff, on the story beggars belief. And were pleased to work with them. And the fourth one is to diversify and grow our revenue models so that were not overly reliant on one or two revenue streams to help strengthen our future financials. John Lansing, NPR's President and CEO, defended Kelly last weekend during an interview on NPR's All Things Considered program, saying that Kelley "is one of the most respected, truthful,. All of that is to say that coming out of the reckoning of Memorial Day 2020 was for us and for me, in particular, a call to action internally at NPR to hear and reckon with our own issues internally. John Lansing, a veteran government broadcast and cable television executive, has been selected by NPR's corporate board to succeed its current chief, Jarl Mohn. A number of executives will report directly to Lansing, including Nancy Barnes, senior vice president for news and editorial director, who joined NPR last November and oversees the networks newsroom. The Lookout is a free, daily email newsletter with news and happenings from all over Colorado. Lansing has earned an advanced degree in political agility. What you really want to do is be connected to people that are consuming content on something theyre holding in their hand, and arent necessarily tied to a TV set on a wall or a radio in a living room, Lansing said. In a large part, the digital teams and the divisions will work together to reach a final model. Disclosure: This story was reported by NPR media correspondent David Folkenflik under guidance from NPR chief business editor Pallavi Gogoi. Lansing: SAG-AFTRA came out with their letter around our September board meeting in 2020. That with a combination of expense cuts, including our employees and our management all taking voluntary pay cuts and benefit cuts, helped close that deficit gap. Bloomberg Markets live from New York, focused on bringing you the most important global business and breaking markets news and information as it happens. Our newsletters bring you a closer look at the stories that affect you and the music that inspires you. And weve seen some significant success with that. We have many miles to go. National Public Radio will reduce its workforce by 10 percent as it grapples with what CEO John Lansing says is a "sharp . While they do not broadcast within the U.S., the Voice of America and the other media outfits Lansing has overseen typically adhere to traditional concepts of factual, nonideological journalism, with the frequent exception of Radio Mart historically an anti-Castro and anti-Cuban communist outlet. Family Status: Married with 4 Children (Jean Rausch Lansing) The roots of the VOA involved providing truthful reports to people under Nazi and Axis power rule during World War Two. Let's say, I was walking out of high school into college, I had no idea what I was going to do. I'm from Minneapolis, and my parents are buried about six blocks from where George Floyd was killed. Courtesy of Allison Shelley for NPR. September 5, 2019; Washington, D.C. The NPR Board of Directors announced today that it selected John Lansing to become its next President and Chief Executive Officer. But it was not from a standing start. "Governments around the world are increasingly cracking down on the free flow of information; silencing dialogue and dissent; and distorting reality," Lansing said in a speech he delivered in May to the Media for Democracy Forum. Faces Of NPR showcases the people behind NPR--from the voices you hear every day on the radio to the ones who work outside of the recording studio. John Lansing will begin his term as President and CEO of NPR in October, 2019. "The result, I believe, is a war on truth. And our work began then. He will be the 11th permanent president or chief executive in the radio network's nearly 50-year history. So if you have leaders talking about DEI as a priority, well, then, show me. Mr. Lansing rejected that accusation, saying that the agency was independent by law. This is just dishonest, especially since NPR became what amounted to a voice of the opposition in its coverage of this dysfunctional federal agency. Lansing: Generally, the numbers that we would like to see in terms of the diversity of our audience were still lagging. Others have waded into the podcast fray with a vengeance. Hes credited with restoring morale, in part by naming a noted journalist as head of the Voice of America: Amanda Bennett is a former top news executive at the Philadelphia Inquirer, who previously held senior newsroom jobs at Bloomberg News and The Wall Street Journal. Were still looking at a deficit, but were hopeful that by the time we get into March, well have a pretty clear-eyed view of how the year is going to end up. Its pretty clear to me that the ratings decline in radio is driven by commuting patterns. So I wouldn't create a politics podcast because there are too many, and we have the best one of many already. In terms of mission, understanding of media, the depth of experience, his strategic leadership, his commitment to people and culture, I would say those were really the key things that we were looking for, said Goli Sheikholeslami, vice chairwoman of the NPR board of directors and CEO of Chicago Public Media. We need help now. So we began an intensive set of Zoom meetings that I attended, each one with a member station and a qualified potential donor. (Former long time member). Mayor is said to be staying on at the network as a top executive and deputy to Lansing, retaining the enhanced portfolio she took on after Mohns health crises. Theres no question about it. Jarl would be the first to say that it is the area where he feels that his work was not complete, Sheikholeslami said. But we made a firm commitment, as you know, to freeze station dues and fees. But an example of that one that weve already created is the Consider This podcast, which is just a terrific example of taking the national-local partnership into the on-demand future. I want to hear the ideas that are bubbling underneath right now and what people are excited about what theyre looking forward to developing, Lansing said Thursday. He spent two decades at Scripps Networks, starting as a station manager in the Detroit, MI affiliate; eventually becoming President of Scripps cable networks company from 2005 to 2013. NPR draws more than 28 million listeners each week and 40 million unique monthly visitors to its website both represent a rise of several million over those five years. All of those underlying effects generally lead to whatever effects were going to have in corporate sponsorship. He defined NPR's mission as "serving the public with information and an excellence and quality about it that makes it 'must see' on a variety of platforms.". 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